The Role
As a Senior Marketing Manager, you will lead digital marketing campaigns, enhance brand positioning, and analyze market insights to drive growth.
Summary Generated by Built In
Company And Culture
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
Why Were Hiring
Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve. This role is critical in building the commerce division of Complex and advancing the next generation of what Complex is.
What You'll Do
- Act as a liaison between cross-functional teams to develop and execute comprehensive digital marketing campaigns that support Complex Shop Tier 1 campaigns and grow the marketplace across Complex's key categories
- Develop and execute comprehensive go-to-market marketing plans
- Be the marketing representative across key functions of the business
- Collaborating with department heads to own an integrated marketing calendar
- Ability to project manage own workload and team's workload
- Be able to balance several priorities and projects at one time
- Guide creative direction for content, advertising and public-facing communications
- Advance and maintain brand positioning, identifying and building plans for target audiences
- Execute multichannel campaigns across the prospect and customer lifecycle
- Gather insights to inform outreach strategies, enhance conversions
- Track and analyze current marketing initiatives, optimizing as needed
- Present ideas and deliverables to internal and external teams
- Work closely with the Growth team for synergy in approach and to maximize return on marketing investments
- Continuously explore and recommend new marketing channels and tactics to reach new audiences and grow key categories
Who You Are
- 7+ years of relevant experience in marketing
- Proven track record of developing and scaling a multi-category marketplace or e-commerce business
- Strong project management, multitasking, and decision-making skills
- Proficiency with project management tools, such as Airtable
- Social media strategy
- Multi-channel content strategy
- Preferred Qualifications:
- Bachelor’s degree in marketing, business, or appropriate experience in a related field
- Deck and presentation development
- Willingness to travel, and flexibility to attend industry related events and activations on evenings or weekends as appropriate for the function
What We Offer
- Best in class health, dental, and vision insurance
- Healthcare FSA
- Dependent Care FSA
- Commuter Benefits FSA
- Short-term/long-term disability and life insurance
- Paid Parental leave
- 401k with 4% match
- Pet Insurance
- Legal and Identity Theft Plans
- Vacation time and sick days
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
Top Skills
Crm Tools
Marketing Automation
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The Company
What We Do
Complex NTWRK champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We're what a modern entertainment company looks like and what others have followed since 2002. From pop culture and style (Complex), music discovery (Pigeons and Planes), sneaker news (Sole Collector) to our festival of cultural convergence (ComplexCon) — if you want to be part of what's next and build valuable relationships with the audiences who live in it, join us at Complex NTWRK.
Complex NTWRK creates and distributes original programming with premium distributors including Netflix, Hulu, Facebook, Snap, Fuse, Pluto TV, Roku and more. Our content spans across music to movies, sports to video games, sneakers, fashion to food and more. In 2016, Complex launched its flagship event ComplexCon in Long Beach, California, to bring the "Internet to life."
