Senior Marketing Manager

Responsibilities:

Business Development-

• Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams 

• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach  

• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request 

• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process 

• Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates 

• Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates  

• Ensure the delivery of a clean final product to fee-earner or client 

• Share best practices with broader Marketing team 

General Marketing-

• Execute Marketing and Communications plan to support the overall local marketing and business objectives 

• Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend 

• Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required 

• Manage team of Marketing Specialists and Graphic Designers 

• Oversee, manage, and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functions  

• Collaborate regularly with Research function to capture market data and present content 

• Maintain project schedules and delegate activities  

• Ensure timely delivery of deliverables 

• Keep Regional Marketing Director apprised of issues, progress, and status of projects 

• Review all material to ensure brand guidelines and standards are followed 

Corporate Marketing-

• Apply global standards and brand positioning to local Marketing and Communication activities (Communications, Marketing, and Business Development), managing adoption and compliance by team and local market 

• Coordinate with other marketing professionals to develop and share best practices within and across markets 

• Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities, allocating marketing resources appropriately 

• Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership 

Qualifications:

• Bachelor’s Degree required  

• 7+ years of Marketing and Business Development experience 

• Commercial real estate experience preferred, experience supporting professional services company required 

• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment 

• Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group 

• Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines 

• High level of proficiency in Microsoft Office Suite; general knowledge of Adobe Creative Suite 

• Ability to interface with and communicate with clients 

• Excellent written and oral communication skills 

• Strong presentation skills 

• Advanced analytical, problem solving, and conceptual skills 

• Exceptional leadership skills 

• Ability to work effectively in a culturally and educationally diverse environment 

• Ability to influence peers and leaders 

• Ability to successfully lead and mentor team members 

• Successful track record of marketing results