Senior Marketing Manager

Mission

Finch was started by 2 friends (Nino & Steph 🙇🏾‍♂️🙇🏻‍♀️) who struggled with anxiety and depression and found self-care challenging to stick with. We decided to build Finch hoping to make self-care fun and accessible after seeing many others share similar struggles. Finch was launched in 2021, and our team is grateful to have helped over 20 million people on their mental health journeys.

Finch is profitable and we believe in responsible growth. We are a small but mighty team who are passionate about mental health.

Role summary

We’re looking for a Senior Marketing Manager to support a wide range of high-impact marketing initiatives at Finch. In this role, you’ll help shape brand strategy, identify cultural moments to generate buzz, drive brand partnerships, and manage creative operations. You’ll be a key player in executing brand moments that deepen Finch’s connection with users and help us stand out in the self-care space.

This role is perfect for a creative, strategic, and execution-oriented marketer who thrives in a fast-paced startup environment and is excited about building a category-defining brand.

Key responsibilities

• Develop and execute marketing campaigns that drive awareness and cultural relevance

• Identify and activate key cultural moments to create brand buzz and connect Finch to broader conversations in meaningful ways

• Lead creative operations, ensuring smooth execution of marketing campaigns across channels, including paid acquisition

• Support brand partnerships with mission-aligned companies, influencers, and organizations to expand Finch’s reach and impact

• Collaborate with our social and community teams to develop engaging work to support broader brand moments

• Support the evolution of Finch’s brand strategy, ensuring we continue to build a distinct and beloved identity

• Work cross-functionally to align marketing efforts with product, social, community, etc.

Projects you could work on

• What partnerships could amplify Finch’s brand and mission?

• How can we creatively show up in cultural moments that matter to our audience?

• How do we strengthen our IP and deepen the love around our characters and world through creative storytelling?

• What brand activations or campaigns would deepen user engagement and user love?

• How do we create marketing moments that spark organic conversation and social sharing?
  

Requirements

• 6+ years of experience in brand marketing, partnerships, creative marketing, or a related field, ideally within consumer tech, gaming, wellness, or a mission-driven brand

• Proven track record of executing marketing campaigns that drive awareness, engagement, and brand momentum

• Excellent communication and project management skills, with the ability to balance strategic thinking and hands-on execution

• Strong instincts for cultural trends and social-driven brand moments

• Experience building and managing brand partnerships

• Ability to thrive in a fast-moving, scrappy startup environment

• Passion for self-care and mental health

What we offer

• Competitive salary and benefits

• Opportunities for professional growth on a mission-driven team

• An inclusive and diverse work environment that values innovation and creativity