About the OpportunityJob Type: Permanent
Application Deadline: 31 May 2025
Job Description
Title Senior Marketing Manager
Department Japan Marketing
Location Tokyo, Japan
Reports To Head of Marketing Content and Planning
Level 6
We’re proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our [insert name of team/ business area] team and feel like you’re part of something bigger.
About your team
Marketing at Fidelity Japan covers the Wholesale, Institutional, Defined Contribution and Personal Investing businesses. For each of these areas, we aspire to undertake differentiated, audience-focused marketing programs revolving around branding, intellectual capital and product-specific content. With an increasing emphasis on contemporary digital marketing, we work with partners around the world on delivering effective marketing programs to reach and influence our multiple audiences in Japan.
About your role
Fidelity Japan is focused on delivering outstanding products and services to clients across all of our business channels. Marketing plays a key role in this effort, and the Marketing manager will lead the planning and execution of campaigns for new and existing products as well as non-product efforts such as Branding, D&I and ESG. In the planning stage you will work closely with stakeholders on understanding the audience, their needs and optimal marketing approach. In the execution stage, you will work with related internal areas including Content Marketing and Digital Marketing, as well as with outside vendors.
Key Responsibilities
Main role
- Play a critical role in both the product marketing and brand marketing strategic planning and execution aimed at reaching the targets of Fidelity Japan's mainly B2B businesses.
- Serve as a key point of contact for the Team between business stakeholders and the Marketing function, covering Sales, Client Service, Compliance, Corporate Communications, and any other related functions.
- Develop marketing plans in line with business strategies, negotiate with business stakeholders, brief to advertising agencies, develop and implement policy plans, and perform a series of activities to measure effectiveness.
- When applicable, promote brand building and conduct brand surveys partnering with research agencies to track and realize sustainable marketing activities.
- Develop and implement website improvement plans to maximize the efficiency of promotional marketing activities.
- Participate in cross-functional projects as a marketing member.
- Cooperate closely with other Marketing colleagues in Product and Content areas in bringing the brand marketing initiative to life.
Sub role
- Responsible for managing content translation process of various types, such as market outlook, financial/market/ESG columns, video and product-related materials.
- Translations will be conducted in-house by the Content Manager, by leveraging other in-house resources, and by outsourcing projects to third-party translation agencies.
- Responsible for end-to-end content production including proofreading, design, layout, formatting and sign-off.
Experience and Qualifications Required
- 5+ years of hands-on experience in managing comprehensive marketing campaigns and promotional activities, including but not limited to digital, video, print mediums and content production, translation. Event management experience is a plus.
- Ability to pay attention to detail with knowledge of marketing, digital and analytics, with a creative and broad perspective.
- Having extensive experience in, and knowledge of, the financial industry in Japan is a plus.
- Ability to proactively drive operations in a hands-on environment and prioritize multiple operations.
- Communication skills adapting to various audience including senior management.
- Proficient written and verbal communication skills in Japanese and English is a must.
- Self-driven/self-starter with appreciation to autonomy, and action/result-oriented
- Ambition and ownership to own his/her career development
- A true team player that can support the team’s needs when necessary.
- Agency experience a plus
Feel rewarded
For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.
What We Do
Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 countries and with $739.9 billion* in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals.
Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class investment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Services business, we invest $567 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures.
*Data as of 31 March 2021
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