Senior Marketing Manager

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

 To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

 Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.

 Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

• Work within a highly dynamic business with the energy and style of a start-up

• Be part of building a business that is launching new products and events at scale

• Grab an opportunity to accelerate your career and make a real impact.

This is an exciting opportunity for a Senior Marketing Manager with a strong focus on ticketing and event marketing. If you're passionate about creating impactful campaigns that drive ticket sales and event attendance, this role offers a chance to make a real difference at one of the most innovative event organizations in the world. 

Responsibilities: 

Marketing Strategy & Ticketing Campaigns 

• Ownership of Marketing Strategy: Lead the design, planning, implementation, and optimization of marketing campaigns aimed at driving ticket sales, event engagement, and overall revenue growth. This includes both inbound and outbound digital campaigns. 

• Ticketing Strategy: Develop and manage ticketing campaigns to maximize event attendance, ensuring strategic alignment with broader marketing and event goals. Focus on maximizing ticket conversions through digital channels such as paid search, social media, and email. 

• Drive KPIs: Achieve performance targets for ticket sales, traffic, lead generation, and conversions by continuously monitoring and optimizing campaign performance. Regularly update the team with results and actionable insights. 

• Data-Driven Decisions: Utilize Adobe Analytics, Google Analytics, and ticketing platforms (e.g., Eventbrite, ShowClix) to track ticket sales trends and audience behavior, ensuring continuous optimization of marketing strategies. 

Campaign Optimization & Performance Analytics 

• Ticket Sales Analytics: Focus on driving ticket sales by using advanced analytics to spot opportunities for optimization and address any issues across digital channels and ticketing platforms. Use A/B testing, landing page optimization, and CTA strategies to enhance conversions. 

• SEO & Paid Media: Ensure SEO and PPC strategies are optimized to drive organic traffic to ticketing platforms, and manage paid advertising campaigns for maximum return on investment in ticket sales. 

• Platform Management: Collaborate with ticketing platforms to ensure user-friendly purchasing experiences and seamless integration with marketing campaigns. 

Leadership & Team Management 

• Team Leadership: Manage and mentor a team of digital marketers, providing direction and guidance on executing ticketing campaigns that meet KPIs and overall event objectives. 

• Collaboration Across Departments: Work closely with other teams (e.g., content marketing, event operations) to ensure alignment between marketing and ticketing strategies, as well as successful event execution. 

Campaign Planning & Execution 

• Campaign Development: Plan marketing campaigns to meet key objectives such as increasing visitor attendance and exhibitor acquisition. Oversee the end-to-end execution of digital ticketing campaigns, ensuring deadlines and budgets are met. 

• Ticketing Segmentation: Utilize customer segmentation data to target specific groups with personalized ticketing messages and offers to drive sales. 

• Budget Management: Assist with the creation and management of the marketing budget, ensuring digital elements (especially ticketing) are closely tracked for efficiency. 

Reporting & Insight Generation 

• Performance Reporting: Produce timely reports on campaign performance, with a specific focus on ticket sales, conversions, and engagement. Use these insights to optimize future campaigns. 

• Data-Driven Recommendations: Identify trends and insights based on ticket sales data and overall digital marketing performance, and share actionable recommendations with the marketing team and senior management. 

Marketing Execution & Communication 

• Digital Channel Optimization: Ensure that marketing messages related to ticket sales are optimized for all digital channels, including paid media, email, social media, and content marketing. 

• Timely Communication: Ensure that all ticketing communications (offers, updates, reminders) are sent on time and are tailored to the specific needs of each audience segment. 

Qualifications

Required Experience & Skills: 

• Experience: Minimum of 5 years of experience in digital marketing, with a focus on event ticketing campaigns and ticket sales. 

• Ticketing Platform Expertise: Familiarity with ticket sales optimization techniques and best practices. 

• Campaign Optimization: Proven ability to manage and optimize digital ticketing campaigns using analytics tools (Google Analytics, Adobe Analytics), SEO, and PPC. 

• A/B Testing & Performance Analytics: Significant experience with A/B testing, web analytics, and optimization techniques specifically for ticket sales and event promotions. 

• PPC and SEO: Strong knowledge and experience in managing PPC campaigns, SEO strategies, and digital marketing tools. 

• Leadership: Experience managing digital marketing teams and collaborating cross-functionally with other departments, such as event operations and content marketing. 

• Education: A Bachelor’s degree in marketing or related field. 

• Event Marketing & Ticketing: Background in events marketing with a focus on driving ticket sales for large-scale events or conferences. 

• Marketing Automation Tools: Experience with tools like Eloqua or Adobe Experience Manager for campaign automation and management. 

• CMS & Social Media: Experience managing content for event ticketing on CMS platforms and social media scheduling platforms like Sprout Social or Hootsuite. 

Desired Experience: 

• Event Marketing & Ticketing: Background in events marketing with a focus on driving ticket sales for large-scale events or conferences. 

• Marketing Automation Tools: Experience with tools like Eloqua or Adobe Experience Manager for campaign automation and management. 

• CMS & Social Media: Experience managing content for event ticketing on CMS platforms and social media scheduling platforms like Sprout Social or Hootsuite. 

Additional Information

Core Benefits:

• Medical Insurance for individual and family

• Annual leave – 25 days or 28 days (for senior managers)

• Manager and above, School fees contribution, 40,000 SAR per child per year, up to a max of three children

• Wellbeing Benefits

• Remote working on Sundays

• Working anywhere – 1 month every year, or for senior managers and above, 2 months every year

• Family visa costs* (up to a max of three children) 

• Individual annual flight allowance* (Expat only) 

International Relocation Package*: 

• Paid flight to Riyadh (for you and your dependents) 

• 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 

• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

Local Relocation Package*:

• Paid flight to Riyadh (for you and your dependents) 

• 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 

• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

*If eligible