Senior Marketing Manager

Posted 9 Days Ago
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Brasil, São José do Rio Pardo, São Paulo
7+ Years Experience
Healthtech • Retail
The Role
Lead marketing growth strategy for Baby & Child Care for Enterprise Markets, develop cohesive strategy and plans, partner with cross-functional teams, drive brand penetration growth, define 3-year innovation pipeline, develop consumer engagement initiatives, work with agencies on brand toolkits, require 8 years of experience in FMCG or Pharma Marketing roles with baby focused categories, regional/global management experience, brand building experience, innovation development experience, and digital initiatives leadership experience.
Summary Generated by Built In

Senior Marketing Manager

Job Description

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on!

Led by Purpose. Driven by You.

About You

You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

Main responsibilities:

  • In partnership with the director, lead the marketing growth strategy for Baby & Child Care for Enterprise Markets, with clear prioritization.

  • Develop cohesive and consumer-inspired strategy, plans, communications, and toolkits that deliver key growth priorities to enable financial sector growth goals by working closely with and influencing cross-functional and multi-national business teams.

  • Business Partner EM (100 markets in total; focus on 10) to drive brand penetration growth and premiumization.

  • Define and deliver the 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture. Partner with local teams to move fast with max adoption.

  • Partner with the consumer engagement team to develop strategic consumer engagement initiatives to advance the brand’s digital vision in the region across paid/earned/shared/owned channels.

  • Partner with agencies to develop winning Brand & Comms toolkits, connections strategy. Drive for max adoption cross markets.

Experience and requirements:

  • Min 8 years of experience in FMCG or Pharma Marketing roles with preference for baby focused categories

  • Regional/global or multi-country management experience is a must.

  • Brand building experience specifically in consumer insights, new product development, communication, campaign development.

  • Innovation development experience, R&E or R&D desirable.

  • Some experience leading digital initiatives is preferred.

  • Previous experience building, budgeting, and executing both long-term strategic and short-term operational marketing plans that have resulted in above average business growth and performance.

  • Understanding of key business drivers and able to identify and capitalize on consumer trends and insights to develop breakthrough business-building strategies and programs to influence the plans across the lead markets.

  • Strong analytical skills, financial acumen, and commercial grounding of the GTM process.

  • Team player, ability to work efficiently in cross-functional and multi-national teams.

  • Advanced English level

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, check out the career’s website. You’ll want to review this and come prepared with relevant questions when you pass GO and begin interviews.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender, identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Additional information about the compensation and benefits for this role are available upon request. You may contact [email protected] for assistance. You must include the six digit Job # with your request.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

Primary LocationSao Paulo Office

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

The Company
Irving, TX
31,171 Employees
On-site Workplace

What We Do

Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go.

Throughout our 148 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®.

While growing our $18+ billion global business, we help build careers through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands. Our 43,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe.

If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

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