Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
Job description of Shumitect brand lead /Marketing Manager
Job grade 7A above
Prefer strong candidate of AML
Job Purpose
Shumitect has been one of the most successful brands in Oral Care (Paste)market. Our market share has been no.1 in the past 8 years, with the growth rate average 7% (vs market average 3%) The brand uniquely offers “Care for sensitive teeth” and keeps delivering the products to innovate the category. And most importantly the brand strength is rooted at the equity of “Dentist recommended brand “While, we are keeping the leadership position in market, there still is an enormous potential to untap the penetration of sensitivity sufferers. The job is to keep driving the high growth of the brand working closely with the other functions, and with global team on brand strategy and brand development. Directly manage the team with 2 members.
Key Responsibilities
・Goal: Deliver sales, market share & profit targets of Shumitect Brand by developing commercialization plans that achieve brand and sales targets.
・Strategy building: Lead to develop strategies via RGM (Repeatable Growth Model) and LRP (Long Range Planning 3-year cycle) process by fully understanding and driving where-to-play / how-to-win choices.
・Innovation: Lead & drive innovation process to achieve our business goals and deliver innovation sales targets. As well as managing the product portfolio (Appropriate # of SKUs by the platform and prices, sizes)
・Communication & Media and activation: Lead and drive communication & media strategy with Media/Digital Lead ensuring the 360 approaches in com, and an integrated approach (off/online) in media. Develop local relevant programs.
・Partner with CSM (Customer Shopper Marketing) team to firm up the in-store and KA collaborations, to full influences the shopper at POS.
・Partner with Expert team (Dentist marketing) to firm up the expert plan reflecting the brand strategy, and full maximize the dentist endorsement.
・Manage global/regional/BU (business unit) stakeholders: Work closely with the key stakeholders focusing on the local consumer insights, business drivers to develop the brand strategies ensure successful execution.
Skills and experience
・Strong marketing and brand building experience in FMCG (minimum 5-7 yrs.)
・Strong strategic thinking and problem solution to understand a big picture and prioritize actions to make difference in market.
・Strong business acumen: market/consumer insight, route to market, customers
・Experience of new product innovation and launch including commercial executions.
・Strong people management skills
・Good understanding of Japan, FMCG and categories/channels
・Experience of leading cross-functional teams
・Excellent communication skills, both verbal and written and in English and Japanese.
・Lean in the Haleon leadership behaviors of Consumer oriented, being collaborative, embrace diversity and lead the team with growing mindset and agility.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
What We Do
You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity.
Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable.
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