Senior Marketing Manager

Posted 2 Days Ago
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Bellevue, WA
130K-207K Annually
7+ Years Experience
eCommerce • Healthtech • Pet • Retail • Pharmaceutical
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
The Role
The Senior Marketing Manager will lead e-commerce category marketing for multiple growing healthcare categories, develop marketing plans, analyze performance data, collaborate with internal teams, and drive customer acquisition and retention for healthcare categories.
Summary Generated by Built In

Our Opportunity:

Chewy is looking for a consumer-centric, data-driven Senior Marketing Manager, Healthcare to join our exciting and fast-paced team in Plantation, FL, Boston, MA, Minneapolis, MN, or Bellevue, WA! We have very ambitious plans for this rapidly growing business and are looking for an experienced Marketing leader and builder. This role requires a self-starter, action-biased individual with outstanding relationship-building skills. Among other projects, you will work on developing marketing plans, translating category and consumer insights into customer-facing benefits, defining success metrics, and bringing our initiatives to life across marketing touchpoints. The ideal candidate will be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. Successful candidates should be customer-centric, comfortable with ambiguity, strong with marketing analytics, and have experience delivering results in a fast-paced, dynamic business environment!

What You'll Do:

  • Lead development of marketing and research plans for healthcare merchandise categories including Veterinary Diets, Vitamins & Supplements, and other health & wellness products.
  • Work closely with category managers across multiple healthcare categories to build out monthly marketing plans and calendars based on promotional activities, product development, and annual goals.
  • Partner closely with Chewy marketing teams and channel owners (Email, Site, Social, etc.) to drive customer acquisition and retention for healthcare categories across channels, continuously optimizing and seeking improvements.
  • Analyze marketing efforts and performance data to summarize and communicate to collaborators how marketing initiatives are impacting business results.
  • Collaborate with the Partner Marketing team to develop vendor opportunities and initiatives.
  • Lead consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals.
  • Build processes to ensure collaboration with Team Members and smooth execution across functions within the Healthcare business unit.
  • Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics including owned channel placements.
  • Use data and insights to think strategically and creatively to develop opportunities to support category goals with limited resources and offsite marketing support.
  • Craft and implement marketing frameworks, analyze results, and implement scalable campaigns.
  • Be an inspiring leader with a vision to progress a growing e-commerce business and establish a Marketing function within a business.

What You'll Need:

  • 8+ years' of marketing experience
  • Demonstrated ability to manage cross-functional projects and processes with multiple Team Members
  • Customer-first approach and passion for delivering the best end-to-end experience
  • Must have attention to detail and possess critical thinking skills
  • Strong verbal and written communication skills in addition to project management skills
  • Experience analyzing business performance and determining the impact of marketing efforts
  • Comfortable in a fast-paced, self-starter environment
  • Experience with CRM/Email and Search (Paid and Organic)
  • Advanced analytical tools (e.g., Excel) experience, experience with Tableau and/or SQL is a plus
  • Ability to develop performance indicators, analyze data quantitatively, and find opportunities
  • Bachelor's degree, MBA preferred
  • Travel may be required

Compensation & Benefits: 

Our salary range for a Senior Marketing Manager position is $129,500.00 - $207,000.00. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. 

 

We offer different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com. 

 

Non-exempt hourly team members accrue paid time off (PTO) while salaried-exempt team members have unlimited PTO, subject to manager approval. Non-exempt hourly team members in Fulfillment Centers and Customer Service are also eligible for additional unplanned unpaid time off (UTO). Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations. 


#LI-Hybrid

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].


If you have a question regarding your application, please contact [email protected].


To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

What the Team is Saying

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The Company
HQ: Boston, MA
20,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.

We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.

At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.

Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.

We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.

We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.

Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.

Why Work With Us

We're proud to be one of the fastest growing e-commerce companies of all time.

With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.

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