Marketing Manager

Are you passionate about marketing and ready to have fun? Do you want to make a difference working in a mid-sized Company and desire to evolve a leading company and product brands within the hazmat/DG logistics industry?
 
At Labelmaster, we are way more than labels.
 
We help both small and large businesses take the complexity out of moving and shipping hazardous materials to make the world a safer place. What are hazardous materials? They are things you deal with every day, like lithium batteries in cars and in computers, paints, varnishes, air bags, chemicals and more. And if they are shipped incorrectly, they can cause a lot of damage.
 
How do we help the world become safer? We sell and manufacture new and innovative products, develop technology and consult for every industry – such as manufacturing, healthcare, automotive, transportation, food and beverages and other businesses. While not too many people know about dangerous goods, we think it is really cool and we think you might have fun with us as we re-invent ourselves and expand into new markets.
Benefits

• Health Insurance
• Dental & Vision Insurance
• Life Insurance
• Medical & Childcare Flexible Spending Accounts
• Education Assistance
• 401(k) with Matching
• Fitness Bank
• Pre-tax Transit Program
• PTO Bank
• Paid Holidays
• Paid Diversity Days
• Volunteer Time Off
• Referral Bonus Program
• Competitive wage ($105,000 -$115,000)

Essential Functions & Principle Accountabilities
As our Marketing Manager, you'll be joining a fun and dynamic Marketing. We’re looking for a proactive, data-driven decision-maker with strong project management skills and a deep understanding of B2B marketing strategies, ideally with experience in eCommerce or manufacturing.
 
Key responsibilities include: Managing marketing channels, optimizing campaigns, collaborating with agencies, supporting sales initiatives, and enhancing customer experiences to deliver against revenue, lead-generation and channel benchmark goals
 

Essential Functions & Principal Accountability 

• Marketing Channel Ownership: Owns planning, tactical execution and performance across core marketing channels (paid search, email, blog, social media and trade shows) ensuring marketing meets or exceeds target revenue/lead-gen goals.

• Lead Generation: Ideates and delivers case studies, blog posts and one-pagers to drive lead gen.

• Campaign Testing and Optimization: Provides proactive recommendations for campaign optimizations and testing, collaborating with analytics team. 

• Agency Management: Partners with our PPC agency to achieve aggressive paid search revenue goals. Works with additional agency partners as needed. 

• Always-On Marketing and Campaign Planning: Owns annual marketing calendar to ensure we’re effectively optimized across owned and paid marketing channels.

• Messaging and Content Creation: Strong writer and communicator who knows how to craft content and messaging so it’s customer-first (vs. business first). 

• Sales Support: Partners with sellers to proactively suggest and execute ways to drive sales and identify MQLs. 

• Customer Experience Support: Collaborates with customer success team to develop marketing communications to improve customer experience.

• Project Management: Strong project manager who can develop clear timelines for campaign deliverables and drive toward timely delivery.

• Trendsetting: Regularly stays up-to-date on the latest SEO, SEM and digital marketing industry information, trends and opportunities.

Knowledge/Skills/Abilities 

• Demonstrated record of success developing impactful B2B go-to-market strategies and marketing campaigns, optimizing campaigns as needed. 

• Strong platform knowledge of: Google Analytics, Google AdWords, Power BI, Click Dimensions, Microsoft CE and other reporting systems. 

• Ability to be flexible and work within a fluid work environment. 

Education/Training/Experience 

• This role requires a bachelor’s degree in business or equivalent experience in Marketing, Communications, or related field and 5+ years of B2B marketing experience.