Senior Marketing Manager

PRESENTED BY RNG GROUP | DIRECT-HIRE PLACEMENT

Senior Marketing Manager

Boise, ID • Full-Time, In-Office • Direct Hire

RNG Group is partnering with a fast-growing, mission-driven Northwest nonprofit that creates life-changing opportunities through sports and physical activity for people who are blind or visually impaired. They're looking for a hands-on marketing generalist who thrives on autonomy, gets things done, and wants their work to mean something — if that's you, keep reading.

About Our Client

Our client is poised for dynamic growth, with an entrepreneurial culture built on continuous improvement, transparency, and integrity. They invest in their people, welcome and support everyone with dignity and respect, and pursue their mission with steadfast determination.

The Role

Reporting directly to the Founder, President & CEO and working from the downtown Boise office, the Senior Marketing Manager will build and lead the organization's marketing function — owning brand, digital, content, and communications, managing a bench of contractors and agencies, and personally executing the work that drives revenue and awareness.

What You'll Do

Marketing Strategy, Planning & Leadership

• Own the organization's marketing function end to end, developing and executing an annual marketing and communications plan and budget aligned with organizational growth goals.
• Set clear, measurable goals (KPIs) for brand awareness, audience growth, lead generation, and marketing-driven revenue; track performance and report results to the Executive Team on a weekly basis.
• Bring a marketing perspective to organizational planning, partnering closely with development, program, and events leaders to align messaging, priorities, and timelines.
• Operate with a high degree of independence: identify the highest-impact opportunities, make decisions, and move projects from idea to completion with minimal oversight.

  Contractor & Vendor Management

• Recruit, onboard, and manage a bench of contract graphic designers, writers, photographers, videographers, web developers, and agencies, holding them accountable for quality, timelines, and budget.
• Write clear creative briefs, provide direct and timely feedback, and approve all deliverables to ensure work is on-brand, on-message, and on time.
• As the organization grows, build and lead full-time team members when select functions (e.g., graphic design) are brought in-house.

  Brand, Content & Storytelling

• Serve as steward of the organization's brand, maintaining brand guidelines and ensuring a consistent, compelling identity across all channels, regions, and materials; train staff and vendors on brand standards.
• Partner with program team members to capture authentic stories that demonstrate the life-changing impact of the organization's programs and services.
• Write, edit, and produce content for email, social media, the website, fundraising appeals, gratitude and annual reports, newsletters, and event collateral.
• Use Adobe InDesign to update and produce basic print and digital materials, such as flyers, one-pagers, sponsorship packets, reports, and event collateral, while managing contract designers on larger design projects.
• Champion accessible marketing, ensuring all content follows accessibility best practices (e.g., WCAG standards, alt text, captioning and audio description, screen-reader-friendly documents, and high-contrast design).

  Digital Marketing & Website

• Own the organization's WordPress website, including content, SEO, accessibility, and performance, working with vendors on larger development projects.
• Lead the contractor who manages the organization's social media channels (e.g., Facebook, Instagram, LinkedIn, and YouTube), ensuring a consistent content calendar that grows followers and engagement.
• Plan and execute email marketing campaigns, including lead generation, segmentation, automation, and A/B testing.
• Manage paid and grant-funded digital advertising, including the Google Ad Grants account, and use analytics tools (e.g., Google Analytics) to measure, optimize, and report on campaign results.

  Fundraising & Growth Marketing

• Regularly partner with the Development/Go-To-Market team to plan and execute integrated campaigns that drive revenue, including year-end appeals and giving-day campaigns such as #GivingTuesday, Idaho Gives, and Give More 24!
• Lead marketing for the organization's signature fundraising events, including theme and key messaging, scripts, event-day visuals, video production, and the design and printing of all collateral.

  Public & Media Relations

• Build and maintain relationships with media contacts across the Northwest, proactively pitching stories that elevate the organization's visibility, with particular emphasis on growing awareness in Portland/Vancouver, Idaho, and the Puget Sound.
• Write press releases, media advisories, and statements; manage media inquiries; and prepare spokespeople for interviews.
• Manage the organization's external communications and partner with the executive team on internal communications as needed.

  Key Outcomes (First 12 Months)

• Within the first 90 days, complete a marketing assessment and deliver a marketing plan, budget, and KPI dashboard approved by the Founder, President & CEO for the remainder of the fiscal year.
• Build a reliable, high-quality bench of contractors that consistently delivers projects on time and within budget.
• Achieve measurable year-over-year growth in website traffic, email list size, and social media engagement against targets set in the annual marketing plan.
• Deliver marketing campaigns that help the organization exceed annual revenue goals, with particular emphasis on signature events and giving campaigns.
• Increase earned media coverage across each of the organization's identified growth areas.
• Ensure all of the organization's marketing materials meet brand and accessibility standards.

  What You Bring

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field, or an equivalent combination of education and experience.
• At least 7 years of progressive, hands-on marketing experience as a generalist across brand, content, digital, email, social media, and public relations, including at least 2 years owning a marketing function or leading major marketing programs.
• Proven track record of developing and executing marketing plans that delivered measurable growth in awareness, engagement, and revenue.
• Demonstrated success managing contractors, agencies, and vendors, with the ability to give direct feedback and hold others accountable for results.
• Basic proficiency in Adobe InDesign, with the ability to independently update and produce simple print and digital materials; experience with other Adobe Creative Cloud tools or Canva a plus.
• Strong command of digital marketing tools and best practices, including WordPress, email marketing platforms, social media management tools, Google Analytics and Google Ads.
• Knowledge of digital accessibility best practices (e.g., WCAG) or a strong commitment to learning them quickly.
• Experience in nonprofit marketing, fundraising, or a highly entrepreneurial environment strongly preferred; prior use of Salesforce or another CRM preferred.
• Outstanding writing, editing, and storytelling skills.
• Highly organized with excellent attention to detail and the ability to manage multiple projects and deadlines at once.
• A self-starter with a bias for action who works independently, takes full ownership of results, and consistently gets things done.
• Resourceful, analytical, and data-driven, with sound judgment and the ability to make decisions with incomplete information.
• Ability to establish and maintain effective working relationships through strong interpersonal, written, and verbal communication.
• Flexibility and willingness to travel up to 15% of the time throughout our in-person service area, including quarterly air travel to our Vancouver, WA office.
• Ability to work some evenings and weekends throughout the year when required.
• Ability to lift and carry up to 40 lbs., including event materials.
• Must possess a valid state-issued driver's license and be comfortable driving organization-owned vehicles in support of job responsibilities; ability to pass a background check, including MVR.

  Compensation & Benefits

  Our client offers competitive compensation and a robust benefits package to support the health and well-being of their team members. Benefits include fully covered health insurance for the employee, a 403(b) retirement savings plan with a 3% employer match after one year of service, and generous paid time off. PTO accrues at a rate of 10 hours per month to start, with 8 paid holidays per year. Our client also offers parking for employees working from the Boise, ID office, which is conveniently located near restaurants, coffee shops, trails, and other attractions.

  This is a fully in-office (not remote) position.

  Senior Marketing Manager • Boise, ID • Full-Time, In-Office • RNG Group — Let's Grow. Together.