Key Responsibilities:
- Be a key contributor in developing the marketing strategy for your cluster / led by the Head of Marketing, aligning with the company’s overall business objectives. Ensure a cohesive and impactful brand presence across your market.
- Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your cluster and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.
- Creative campaign development and adaptation, from brief to execution, ensuring alignment with brand positioning, audience insight, and business goals; working in conjunction with the global team.
- Work closely with the Global Brand to align marketing efforts with brand strategies and frameworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.
- Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.
- In collaboration with the Global Insights and Strategy team, drive customer engagement by placing target customers at the heart of marketing plans, ensuring a deep understanding of customer behavior, market trends, and the competitive landscape.
- Work as a team with your cluster to support your GTM Director by developing marketing plans that deliver our cluster objectives. Drive relevance and effectiveness by ensuring any global activity is adapted effectively to meet local market needs. Use frameworks provided for regional teams to help achieve local marketing goals and build best practice.
- Lead and develop any direct reports you may have and role model Merlin values and behaviours to all team members around you, helping to foster a culture of creativity, collaboration, and excellence.
- Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement. Manage the cluster marketing budget, ensuring optimal allocation of resources across campaigns and regions with no overspend.
Experience and Qualifications:
- 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
- Excellent verbal and written communication skills
- Proven success in developing and executing integrated marketing campaigns
- Experience working within complex organizations and collaborating with different teams, balancing priorities.
- Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
- Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
- Excellent stakeholder management
- Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance.
- A passion for the entertainment and tourism industry, with a customer-first approach to marketing.
Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.Recognition Programs and Rewards.401(k) Program: Save for the future with company matching contributions.Tuition Reimbursement Programs: Get support for further education and career growth.Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Pay RangeCompensation between USD $101,000.00/Yr.-USD $104,000.00/Yr.Skills Required
- 5+ years of experience in marketing roles
- Excellent verbal and written communication skills
- Proven success developing and executing integrated marketing campaigns
- Experience working within complex organizations and collaborating across teams
- Leadership and people management experience, directly or indirectly
- Strong analytical and strategic thinking abilities
- Experience using data-driven insights to inform marketing strategies
- Excellent stakeholder management skills
- Experience managing marketing budgets and demonstrating marketing ROI
- Strong commercial understanding of marketing's role in business performance
- Passion for the entertainment and tourism industry with a customer-first marketing approach
- Experience in entertainment, hospitality, tourism, or retail sectors
What We Do
Follow us on Instagram: @Merlinentertainmentscareers The greatest place in the world to work and play ? Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year. Merlin Entertainments has over 140 attractions worldwide, ranging from indoor attractions such as SEA LIFE and Madame Tussauds to iconic theme parks like LEGOLAND and Alton Towers Resort. Working for Merlin Entertainments is unlike a job anywhere else. You could be counting penguins, protecting the sea, crafting the perfect celebrity eyebrows or making a child’s day magical. Not all of us have jobs in attractions, but we are all involved in fascinating work. Sound like fun? Join us, and be part of creating amazing memories for millions of people around the world.
