Senior Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in FRA
Remote
Senior level
Enterprise Web • Information Technology • Mobile
The Role
Own Nametag’s B2B content engine across blog posts, email, social, website copy, sales collateral, customer stories, campaigns, and events. Translate technical product information into clear messaging for security, IT, and HR audiences. Manage the editorial calendar, coordinate cross-functional inputs, maintain brand consistency, support campaign testing, and use performance metrics to prioritize content. The role requires strong writing, editing, organizational, and project management skills in a technical marketing environment.
Summary Generated by Built In
Senior Marketing ManagerRemote, US

About Nametag
Nametag is building the future of secure digital identity. Our mission is to protect every human identity to restore trust in the AI era. We bring workforce-grade identity verification into the enterprise to verify the human behind accounts and critical actions. Today, global enterprises use Nametag across their workforce to prevent social engineering and deepfake impersonation attacks.

The Role

Nametag is hiring a Senior Marketing Manager to be one of the primary hands on our content engine; the person who can take a product update, a customer story, or an industry trend and turn it into a blog post, an email, a one-pager, and a social thread. This role leans content: you should be, first and foremost, an excellent writer who's comfortable in a technical B2B space. It's also a generalist role where you'll move across channels and formats rather than owning one lane, which suits someone who wants breadth over deep specialization in any single channel.

Role Overview

As Senior Marketing Manager, you will own a meaningful share of Nametag's day-to-day content output: blog posts, email newsletters, social copy, website updates, sales one-pagers, and event collateral. You'll work closely with Growth Marketing, Product Marketing, Design, Sales, Customer Success, and Channel Partnerships to keep everything on-voice and moving, and you'll often be the person turning someone else's raw material into something customers, prospects, and partners actually read.

What you’ll do
  1. Content Creation & Editorial Ownership
  • Write and edit the majority of Nametag's recurring content: blog posts, thought-leadership articles, email newsletters, and website copy updates.
  • Maintain a consistent voice and terminology across everything you touch, using Nametag's messaging and style guide as the working standard.
  • Turn technical product detail into copy a security, IT, or HR buyer will want to read, without losing accuracy along the way.
  1. Sales & Customer-Facing Collateral
  • Write and refresh customer-facing collateral: one-pagers, solution briefs, and customer stories.
  • Turn customer conversations and Customer Success input into concrete proof points and case studies.
  • Keep collateral current as messaging and product details change, rather than letting outdated one-pagers keep circulating.
  1. Multi-Channel Campaign Support
  • Write copy supporting Growth Marketing's campaigns across email, social, paid, and landing pages.
  • Adapt a single core message across formats and channels so campaigns feel coordinated rather than assembled from parts.
  • Support A/B testing of messaging and creative with fresh copy variants.
  1. Event & Field Marketing Content
  • Produce content supporting Nametag's conference presence and field events: talk-track material, dinner and panel briefs, and pre- and post-event follow-up content.
  • Partner with Channel Partnerships on content for partner-facing events and co-marketing moments.
  1. Editorial Calendar & Cross-Functional Coordination
  • Own and maintain the marketing content calendar, coordinating inputs from Growth Marketing, Product Marketing, Design, and Sales so nothing ships late, off-voice, or duplicated.
  • Flag gaps and inconsistencies in existing content and messaging, and drive them to resolution rather than letting them sit.
  1. Performance & Iteration
  • Track content performance: engagement, email metrics, content-influenced pipeline, in partnership with Growth Marketing, and use it to prioritize what to write next.
What You Bring

We encourage candidates from diverse backgrounds to apply, even if you don't meet every listed qualification. You'll thrive in this role if you bring most of the following:

  • ~8 years in B2B marketing, with some of that time in a content-heavy role: content marketing, editorial, communications, or a marketing generalist role centered on writing.
  • Genuine comfort as a generalist. Someone who'd rather move across several channels well than own one channel deeply.
  • Experience marketing to technical or security-conscious B2B audiences; cybersecurity, IAM, or enterprise IT experience is a strong plus.
  • Ability to turn a customer conversation, a product spec, or a conference talk into content without losing what mattered in translation.
  • Working familiarity with marketing tools such as HubSpot, Google Analytics, and a CMS (Webflow or similar); light design-tool comfort (e.g., Canva) is useful, though this isn't a design role.
  • Strong organizational and project management skills.
  • A strong sense of ownership and a bias toward shipping.+
What We Value
  • Intellectual horsepower. Quickly grasping complex technical and business concepts.
  • Kindness and integrity. Earning trust is central to how we build relationships with customers and colleagues.
  • Bias for action. We move quickly to deliver impact and protect our customers against fast-moving threats.
  • Ownership mindset. You care about uptime and stability the way a founder cares about the product.
Culture & Perks

At Nametag, we believe trust starts with how we treat each other. We're a remote-first team that values autonomy, inclusivity, and collaboration, with regular in-person time to stay connected and innovate together.

  • Remote-first: Work from anywhere in the US. Our team spans Seattle, San Francisco, Ann Arbor, Denver, New York City, and beyond.
  • Off-sites: We bring the team together once per quarter for in-person collaboration, often off-site in new places.
  • Flexible schedules: Work in your own time zone; we align key meetings across a shared window.
We Offer
  • Competitive salary
  • Meaningful equity ownership
  • Comprehensive health benefits (medical, dental, vision)
  • Flexible paid time off
  • Quarterly team off-sites and travel support
  • New computer hardware and equipment
  • An inclusive environment where your voice has impact and your work drives change

Skills Required

  • Approximately 8 years of experience in B2B marketing
  • Experience in a content-heavy role such as content marketing, editorial, communications, or writing-focused marketing
  • Ability to work as a marketing generalist across multiple channels
  • Experience marketing to technical or security-conscious B2B audiences
  • Ability to translate customer conversations, product specifications, and conference talks into effective content
  • Working familiarity with HubSpot, Google Analytics, and a CMS such as Webflow
  • Strong organizational and project management skills
  • Strong writing and editing skills
  • Cybersecurity, identity and access management, or enterprise IT experience
  • Light familiarity with design tools such as Canva
  • Ownership mindset and bias toward shipping
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Clermont-Ferrand
10 Employees
Year Founded: 2020

What We Do

Nametag is a more secure way to access online accounts. We invented “Sign in with ID'' because trusting a username and password is not the same as knowing its owner when you’re trying to prevent fraud. We believe security should be centered around you. Our Multi-Factor Identity™ technology verifies your government-issued ID on your phone, matched to a selfie - so you can confirm your identity one time - or every time - you sign in online. We enable companies to secure valuable user accounts with ID-based biometric authentication so they can provide ongoing account protection, and automate account recovery or transaction authorization.

Why Work With Us

We are building a world-class, remote-first culture and we want to find super-talented people who can contribute from anywhere. Everyone works on their own time zone, and we align team meetings on a common time that works for all. There are no water cooler conversations for a selected few, everyone has a voice.

Similar Jobs

DoiT Logo DoiT

Growth Marketing Manager

Cloud • Information Technology • Professional Services • Software • Consulting
Remote
26 Locations
604 Employees

DoiT Logo DoiT

Growth Marketing Manager

Cloud • Information Technology • Professional Services • Software • Consulting
Remote
26 Locations
604 Employees

DoiT Logo DoiT

Growth Marketing Manager

Cloud • Information Technology • Professional Services • Software • Consulting
Remote
26 Locations
604 Employees
Remote
27 Locations
10001 Employees

Similar Companies Hiring

Granted Thumbnail
Artificial Intelligence • Healthtech • Insurance • Mobile • Financial Services
New York, New York
23 Employees
NODA AI Thumbnail
Artificial Intelligence • Information Technology • Software • Cybersecurity
Sydney, AU
54 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account