The Role
Drive passenger acquisition, retention, and brand growth across Southern Africa by adapting global brand strategy to local markets. Plan and execute 360-degree marketing campaigns, activations, partnerships, influencer initiatives, and performance marketing tests. Analyze acquisition and retention funnels, conduct customer research, identify product improvement opportunities, manage agencies, collaborate across functions, and execute local marketing budgets.
Summary Generated by Built In
We are looking for a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth for inDrive Southern Africa region with a primary focus on South Africa. You will work closely with the Regional Marketing Lead and the local team to bring inDrive's global brand strategy to life on the ground – leading hands-on execution of marketing activations, partnerships, and brand-building initiatives across the region.
Key Responsibilities
- Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
- Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
- Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
- Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
- Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
- Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development (CustDev) research
- Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team
Skills, Knowledge & Expertise
- 4+ years of digital consumer marketing experience, ideally within a global or multinational company
- Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations
- Experience working with influencer marketing and partnerships
- Comfortable operating in a matrix structure, collaborating with and influencing multiple stakeholders and functions without direct authority
- An execution-focused mindset – equally comfortable shaping plans and personally delivering the work, including agency management
- Strong analytical skills, with the ability to assess campaign and funnel performance and translate data into action
- Experience working with a mobile product is a plus but not required
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 4+ years of digital consumer marketing experience
- Experience planning and executing multi-channel 360-degree marketing campaigns and activations
- Experience with influencer marketing and partnerships
- Experience operating in a matrix structure and influencing multiple stakeholders without direct authority
- Execution-focused experience, including personally delivering marketing work and managing agencies
- Strong analytical skills, including campaign and funnel performance analysis
- Experience working within a global or multinational company
- Experience working with a mobile product
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
