Senior Marketing Manager

Posted 2 Days Ago
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Singapore, SGP
In-Office
Senior level
Information Technology • Security • Cybersecurity
The Role
Lead end-to-end B2B marketing programs to drive pipeline growth, account expansion, executive engagement, and flagship event presence. Manage ABM, executive briefing programs, events, co-marketing, budgets, vendors, cross-functional stakeholders, and program performance measurement and optimization.
Summary Generated by Built In

Ensign is hiring !

We are seeking a Senior Marketing Manager to drive strategic account growth, flagship industry presence, and executive engagement initiatives that directly contribute to pipeline expansion.

This role owns end-to-end marketing programmes that drive pipeline growth, strengthen enterprise relationships, and elevate brand positioning in the market. The ideal candidate is a full-stack B2B marketer who combines strategic thinking with strong execution and project management capabilities.

Key Responsibilities
Strategic Account Growth & Executive Engagement
•    Drive in-base growth and expansion within strategic and enterprise accounts
•    Design and execute targeted account-based marketing initiatives
•    Develop and lead executive engagement programmes, including curated forums and tailored briefings
•    Oversee Executive Briefing Centre (EBC) programme planning and experience delivery
•    Coordinate cross-functional stakeholders to deliver high-impact, account-aligned sessions
•    Translate engagement initiatives into measurable pipeline growth
Flagship Industry Events & Market Presence
•    Lead end-to-end planning and execution of major industry events, conferences, and executive forums
•    Own event strategy, positioning, messaging, and stakeholder coordination
•    Develop and execute integrated marketing campaigns across digital and physical channels
•    Lead co-marketing initiatives with strategic partners
•    Manage communications assets, timelines, and campaign alignment with business priorities
•    Ensure clear measurement of impact, including leads, pipeline contribution and brand visibility
End-to-End Programme Management
•    Own the full lifecycle of marketing programmes, from concept to reporting
•    Manage budgets, vendors, and cross-functional stakeholders
•    Ensure high standards in execution, documentation and governance
•    Drive operational excellence across multiple concurrent initiatives
Performance & Reporting
•    Manage the entire lifecycle of marketing programs, from initial concept to final reporting
•    Manage budgets, vendors, and cross-functional stakeholders
•    Ensure high standards in execution, documentation, and governance
•    Drive operational excellence across multiple concurrent initiatives
•    Define success metrics and deliver structured reporting to senior leadership
•    Optimise programmes based on data insight

Requirements
•    7–10 years of B2B marketing experience, preferably in technology or enterprise environments
•    Strong experience in growth marketing, account-based marketing, or enterprise marketing
•    Proven track record in leading large-scale events and executive-level engagements
•    Excellent project management and stakeholder management skills
•    Strong commercial acumen and results orientation
•    Ability to operate independently and manage multiple concurrent initiatives
 

Skills Required

  • 7-10 years of B2B marketing experience
  • Experience in technology or enterprise environments
  • Strong experience in growth marketing, account-based marketing, or enterprise marketing
  • Proven track record leading large-scale events and executive-level engagements
  • Excellent project management and stakeholder management skills
  • Strong commercial acumen and results orientation
  • Ability to operate independently and manage multiple concurrent initiatives
  • Experience managing budgets and vendor relationships
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The Company
HQ: Singapore
800 Employees
Year Founded: 2018

What We Do

Ensign InfoSecurity is the largest pure-play end-to-end cybersecurity service provider in Asia. Headquartered in Singapore, Ensign offers bespoke solutions and services to address their clients’ cybersecurity needs. Their core competencies are in the provision of cybersecurity advisory and assurance services, architecture design and systems integration services, and managed security services for advanced threat detection, threat hunting, and incident response. Underpinning these competencies is in-house research and development in cybersecurity. Ensign has two decades of proven track record as a trusted and relevant service provider, serving clients from the public and private sectors in the Asia Pacific region

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