SENIOR MARKETING MANAGER

Job Description Summary

PAR is seeking a Senior Marketing Manager to join the Marketing team, reporting to the Director of Marketing and Growth. This is not a project management role with a senior title. The successful candidate will bring strong strategic thinking, produce polished first drafts of key marketing documents for the Director's review, and lead cross-functional meetings in the Director's absence.

This person owns two of the department's three marketing pillars, Strategy & Operations and Demand & Lifecycle, and is the primary day-to-day contact for PAR's agency of record. They manage the Digital Marketing Manager directly and hold oversight of the Events & Programs function. Execution is handled by internal team members and agency partners; this role drives the strategy, manages the people and partners who execute it, and keeps everything moving.

Position Responsibilities

• Own the day-to-day relationship with PAR's agency of record, including briefing, feedback, and accountability against strategy. The Senior Marketing Manager holds the agency to the standard the Director sets.
• Own social calendar strategy, not just scheduling. Set the content strategy and brief execution rather than approve it after the fact.
• Own launch project management across every product launch, including intake briefs, project board maintenance, asset routing, and timeline accountability.
• Use AI tools, including Claude, to accelerate strategic drafting, campaign development, and reporting; build and maintain reusable projects and skills that scale marketing output across the team.
• Partner with the Digital Marketing Manager and HubSpot execution partners to build and optimize demand gen and lifecycle strategy, with direct accountability for growth in key account segments.
• Produce first-draft strategic documents, including positioning statements, campaign briefs, and launch frameworks. Bring the Director a 90% draft, not a blank page.
• Directly manage the Digital Marketing Manager and provide oversight of the Events & Programs function, including coverage planning during team absences.
• Represent Marketing credibly in cross-functional rooms, including with Product and executive stakeholders, when the Director is not present.
• Monitor the competitive landscape and industry trends, and translate that intelligence into recommended changes to strategy, messaging, or campaigns.
• Establish the KPIs and measurement approach used to evaluate marketing programs, then assess performance against them on an ongoing basis and report back on required changes, with full accountability for what is and isn't working.

What Success Looks Like in Year One

• Demand and lifecycle programs hit their assigned revenue growth targets.
• The agency of record is producing on strategy and on time without the Director managing individual deliverables.
• The social calendar runs without Director involvement in post-level decisions.
• Product launches hit go-live dates with no last-minute scramble.
• The Director is spending time on strategy and stakeholder relationships, not copywriting and project coordination.

Qualifications

• 6-10 years of marketing experience, with meaningful time in a B2B environment where the buyer is a credentialed professional (healthcare, clinical, education, publishing, or similar).
• Demonstrated ability to manage agency relationships: not just coordinate, but push back, hold the line, and maintain accountability without damaging the partnership.
• Strong written communication. Writes clearly, writes fast, and knows the difference between a positioning statement and a product description.
• Experience managing a small internal team alongside agency partners.
• Comfortable working without a fully defined playbook. PAR's marketing function is being rebuilt, and this role is part of that build.
• Experience using AI tools like Claude to accelerate strategic work, and building reusable projects, prompts, or skills that scale output across a team.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.

What This Role Is Not

This is not a demand gen specialist, a HubSpot administrator, or a creative director role. Execution is handled by internal team members and agency partners. This role drives the strategy, manages the people and partners who execute it, and keeps everything moving.