We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
Do you have a proven track record of defining and implementing marketing strategies that drive business growth? Are you a strategic thinker with a data-driven mindset and a passion for developing and executing impactful marketing campaigns (ATL, BTL, Digital ...)? If so, we want to hear from you!
We’re seeking a creative and results-driven Senior Marketing Manager to set strategy, lead campaigns across channels, and turn marketing into a measurable growth engine. This is a hands-on leadership role for someone who can think at the strategic level and still get into the work.
In this role, you'll;
- Work closely with our Head of marketing in Sénégal to plan and execute projects and campaigns.
- Create clear and actionable project briefs and documentation that can lead and guide cross-functional teams in successful campaign production.
- Collaborate with Brand, Design, and creative teams to ensure the production and delivery of assets and materials relevant to Wave Sénégal objectives both in terms of growth and brand awareness.
- Build and refine the marketing funnel, lead scoring, and attribution so we can clearly tie activity to results.
- Use data to analyze and make strategic recommendations on new ways to optimize marketing programs.
- Establish KPIs through dashboards, and report results, insights.
- Report on country-specific user personas and behaviors, benchmarks, and market analysis.
- Location: Senegal
- Work authorization in Senegal is required.
- This is a permanent position.
- Our salaries are competitive and calculated using a transparent formula.
- We offer generous health insurance for yourself and your dependents.
- We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
- We help you live your fullest life now! We subsidize gym memberships and fitness classes.
- Airtime reimbursement.
- Free food and a beautiful office space.
- Fluent in French and English.
- 10+ years of experience in marketing at an FMCG, tech start-up, telecom company, or similar.
- Unicersity degree in relevant fields (marketing, communication, sales, business development, management…).
- Are data-oriented and analytical.
- Have an extensive network of contacts across media, advertising networks, and vendors.
- Are super detail-oriented and organized.
- Are comfortable defaulting to overcommunication and overreaching when it comes to coordination.
- Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
- Demonstrate tenacity and a willingness to go the distance to get something done.
- Adjust quickly to changing priorities and deal effectively with complexity and change.
- Are a compelling storyteller, in writing and verbal.
- We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
- We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
- We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
- We are on Y Combinator's top companies by revenue.
Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills Required
- Fluent in French and English
- 10+ years of marketing experience in FMCG, tech startup, telecom or similar
- Proven track record defining and implementing marketing strategies driving business growth
- Experience developing and executing ATL, BTL, and digital campaigns
- University degree in marketing, communication, sales, business development, management or relevant field
- Work authorization to work in Senegal
- Data-oriented and analytical mindset
- Extensive network of contacts across media, advertising networks, and vendors
- Strong storytelling and communication skills (written and verbal)
- Highly organized and detail-oriented with strong cross-functional coordination skills
Wave Mobile Money Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wave Mobile Money and has not been reviewed or approved by Wave Mobile Money.
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Parental & Family Support — Extended fully paid parental leave and subsidized fertility assistance are emphasized, alongside health coverage that includes dependents. These offerings signal a strong commitment to supporting families across locations, even as exact provisions can vary by country.
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Leave & Time Off Breadth — Flexible vacation is standard, with most people taking substantial time off in addition to public holidays. Some roles cite even higher ranges, indicating a generous approach to rest and recovery.
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Fair & Transparent Compensation — Salaries are set using a transparent formula tied to skill and experience rather than negotiation. Clear ranges and equity/bonus components indicate market-aligned offers for many roles.
Wave Mobile Money Insights
What We Do
We're making Africa the first cashless continent. In 2017, nearly 60% of adults in sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash. We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote D'Ivoire. Now, we have millions of users and are growing fast. Our goal is to drive financial inclusion and make Africa the first cashless continent
