Senior Marketing Manager, Webinars and AI Platforms (3-5 month contract)

Responsibilities

• Webinar Program Management
• Plan, manage, and execute high impact webinars, hosted by Azul. Manage all communications and promotions including demand generation email invitations, social promotions, follow-up emails as well as internal collaboration and communications of the webinars to sales and marketing teams. 
• Work with our Director of Campaigns, team of developer advocates, product marketers, partner marketing, and customer success to brainstorm, coordinate, plan and execute webinars on a variety of topics. 
• Manage logistics including registration setup, promotion, technology setup (e.g. Zoom) and post-event analytics.
• Track performance, attendance, engagement, and attribution; continuously optimizing webinars.
• Work closely with the SDRs to follow up on attendees and ensure MQLs are properly followed-up with. 


• AI Platform Ownership
• Serve as platform owner for Drift (conversational email), 6Sense (predictive intelligence), and Saleswhale (AI Sales Assistant). 
• Develop and optimize playbooks, audience segments, and campaign triggers based on AI intent signals and engagement data.
• Partner with Campaigns, SDR, Marketing Operations to turn AI insights into actional programs and campaigns.
• Monitor and report on performance metrics and platform ROI.


• Go-To-Market (GTM) Project Manager
• Support upcoming product launches, business development initiatives, and marketing campaigns.
• Oversee the planning and execution of GTM initiatives, ensuring alignment across teams and timely delivery of key milestones. 
• Stakeholder Coordination: Act as the central point of contact between Marketing, Product Marketing, and cross-functional teams, facilitating clear communication and collaboration. 
• Deliverable Tracking: Manage timelines, dependencies, and deadlines leading up to each launch, proactively identifying and mitigating risks. 
• Process Optimization: Identify opportunities to improve workflows, documentation, and execution strategies for seamless GTM launches.

Qualifications

• 5+ years of direct marketing experience with proven success managing webinar programs and/or marketing technologies.
• Experience working with major platforms (Drift, 6Sense, Saleswhale, Salesforce, or similar AI/ABM platforms) 
• Excellent communication and presentation skills. 
• Experience with webinar hosting platforms like Zoom Webinars, GoToWebinar, LinkedIn Live, or other webinar tools. 
• A passion for numbers. Knows that great marketing and true growth hacking requires good data to interpret at what’s working and what’s not. 
• A resourceful nature. When something needs to get done, you always find a way to make it happen. 
• In-depth knowledge of webinar best practices to continue to optimize webinars.
• Strong project management skills and the ability to plan and execute multiple projects simultaneously.  
• Familiarity with marketing and campaign launch processes is required. 
• Experience working in B2B enterprise software. 
• B.S./B.A. Degree in Marketing or related field, relevant work experience.