Wealthfront is seeking an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition. In this high-impact role, you will take full ownership of defining strategic focus areas, building actionable roadmaps, developing business cases, negotiating agreements and scaling high-performing partner channels. You will also expand Wealthfront's acquisition strategy into new sources of distribution.
We are looking for a proactive leader who thrives in fast-paced, ambiguous environments—someone who combines strategic vision with operational resourcefulness to drive net-new client growth while streamlining internal workflows.
This role reports directly to a Director of Paid Marketing. You’ll work closely with other members of the paid marketing team, and partners across the company in Product Marketing, Creative, Comms, DS and Engineering, among others.
Responsibilities:
Define Partnership Roadmap: Develop and execute a data-driven strategy aligned with overall growth targets and business objectives across affiliates, creators, and other emerging partnership models
Identify & Evaluate Opportunities: Source and vet prospective partners, creators, affiliate platforms, and media publishers based on audience alignment, brand fit, and strategic business priorities
Develop Business Case: Size new opportunities, evaluate partnership economics and acquisition potential, and develop clear recommendations on opportunities
Relationship Management: lead contract negotiations & establish payout models. Build seamless onboarding workflows, briefing documents, creative guidelines, and compliance standards for all paid partners & cultivate long-term relationships with top-performing partners
Cross-Functional collaboration with internal Creative, Legal, Product Marketing, Comms and Paid Marketing teams to ensure brand alignment, legal compliance (e.g., disclosure rules), and message consistency
Data-Driven Optimization: Establish measurement frameworks to evaluate performance, regularly analyze campaign metrics to double down on winning channels and sunset underperforming deals, and socialize learnings internally. Drive flawless end-to-end execution
Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect
Qualifications:
Bachelor's degree or higher
6+ years of experience across strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs
4+ years experience managing partnerships or affiliates, ideally with 2+ years hand-on experience, and a strong expertise in full-funnel marketing measurement
Experience structuring partnership economics, developing business cases and negotiating commercial agreements
Proven examples of impactful projects translating data into actionable insights and strategic recommendations
Personal finance knowledge/experience is a big bonus, but not required
Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required
Estimated annual salary range: $148,000 - $162,710 USD plus Equity.
Plus comprehensive benefits including medical, dental, and vision coverage, a 401(k) with company match, an Employee Stock Purchase Plan (ESPP), generous time off, parental leave, wellness reimbursements, professional development, an employee investing discount, and more!
Skills Required
- Bachelor’s degree or higher
- 6+ years of experience in strategic partnerships, business development, growth marketing, or customer acquisition in a B2C environment
- Demonstrated success scaling partnership or customer acquisition programs
- 4+ years of experience managing partnerships or affiliates
- At least 2 years of hands-on partnership or affiliate experience
- Strong expertise in full-funnel marketing measurement
- Experience structuring partnership economics and developing business cases
- Experience negotiating commercial agreements
- Proven examples of translating data into actionable insights and strategic recommendations
- Consumer technology experience with a high-growth company
- Personal finance knowledge or experience
- Knowledge of financial services compliance and regulatory considerations
What We Do
Wealthfront is a nextgen banking service. We help you manage your money for both your short-term and long-term goals by providing a Cash Account with checking features and high interest, best-in-class automated investment management, and free financial advice, anytime you want it. We entered into the banking space in a big way this year with the launch of our cash account that offers an interest rate 5x greater than the national average. We’ve been overwhelmed by the response and have grown nearly 100% this year already to manage nearly $20 billion in total client assets. Our ultimate vision is to optimize and automate all of our clients’ finances and build what we call Self-Driving Money™️. We want clients to be able to automatically deposit their paycheck into their Wealthfront account, and let us take care of the rest — paying their bills, topping off their emergency fund or 401(k), and investing the rest based on their specific goals and lifestyle. Join us so you can help us turn this industry on its head and build a service that our clients don't just like, they love. Wealthfront integrates investing and banking services to make it delightfully easy to build long-term wealth. We're on a mission to build a financial system that favors people over institutions and we're just getting started. Through the power of automation, we deliver personalized, powerful products to help both sophisticated investors and those just starting out learn, lower their costs, and grow their wealth. We're one of the highest rated financial app in the Apple App Store and have been recently named the best robo-advisor and cash management accounts by Nerd Wallet and Investopedia. Want to help us re-architect the financial industry?
