Revelyst, is a collective of makers who design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue innovation and redefine what is humanly possible in the outdoors.
At Stone Glacier, we are a team of passionate hunters committed to this pursuit, to creating innovative technical gear, and to providing a customer experience that is second to none. From our home base in Bozeman, Montana, we’ve built a legacy rooted in performance, accuracy, and a passion for helping others get the most out of their experience in the outdoors. We’re looking for a visionary marketing leader to take the products within this iconic brand to the next level. This isn’t your average marketing job. This is an opportunity to be driven by the products that are produced by a globally recognized brand, which has deep roots in the outdoor community, with bold aspirations for the future.
As the Director of Marketing – Stone Glacier, you’ll lead the strategic direction of Stone Glacier products, managing a world-class team and driving breakthrough marketing that resonates with both lifelong and new consumers. You’ll work at the intersection of brand, products, culture, and community, creating emotional connections that drive engagement, loyalty, and growth across every channel and customer touchpoint. This role is part of the Revelyst Outdoor Performance platform, giving you a powerful network, resources, and runway to build something extraordinary.
What You’ll Do:
Become the voice of the Stone Glacier Customer, focusing deeply on our products and their distinct features. You’ll become a passionate advocate for ensuring our consumers’ needs are met.
Evolve the Stone Glacier brand voice to inspire trust, authenticity, and passion across our growing global audience.
Oversee all marketing functions, including brand stories and campaigns, creative, digital, e-commerce marketing, content, social media, PR, and events.
Cultivate a passionate influencer and ambassador line-up that authentically lives the Stone Glacier brand ethos, while supporting commercial growth
Drive go-to-market strategies for product launches, promotions, and seasonal campaigns, ensuring flawless execution and maximum impact.
Analyze performance metrics and ROI to optimize strategy, inform investment, and demonstrate results.
Build and lead a high-performing team (internal and external), nurturing a culture of creativity, collaboration, and accountability.
Collaborate closely with product, sales, and executive teams to ensure marketing efforts align with broader business objectives.
Champion innovation, bringing fresh ideas and emerging trends into the fold to keep Stone Glacier ahead of the competition.
Manage the marketing budget with precision, allocating resources effectively to achieve maximum return and brand impact.
Who You Are:
An entrepreneurial spirit who thrives in a fast-paced, high energy environment - comfortable operating within ambiguity and energized by the chaos that often comes with innovation.
A storyteller and strategist with a deep understanding of how consumers connect to products.
A data-driven leader who makes informed decisions but isn’t afraid to follow intuition when the moment calls for it.
A creative thinker who’s obsessed with both the craft and the results.
A collaborative force who thrives in cross-functional environments and inspires excellence in others.
A lover of the outdoors — ideally someone who knows the thrill of tracking game through rugged terrain and respects the traditions and values of the outdoor community.
What You Bring:
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA or advanced degree a plus).
7+ years of progressive marketing experience, with at least 3 years in a leadership role.
Proven success building and scaling consumer-facing brands, ideally in the hunt, outdoor, lifestyle, or premium goods space.
Expertise in digital marketing, content strategy, brand development, social media, and e-commerce.
Deep understanding of consumer behavior, audience segmentation, and omnichannel campaign execution.
Strong analytical skills and experience using data to drive strategy.
Outstanding communication, leadership, and interpersonal skills.
Passion for performance, purpose, and building something bigger than yourself.
Why Stone Glacier?
A chance to lead one of the most respected brands in the hunting and outdoor industry
A collaborative, mission-driven team that truly believes in the work we do
Access to world-class outdoor experiences right outside your office door
Competitive compensation and benefits
The opportunity to make a lasting mark on a brand that helps people experience the best days of their lives
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Pay Range:
Annual Salary: $112,000.00 - $130,000.00The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Protected Veteran/Disabled
Top Skills
What We Do
A collective of category-defining maker brands redefining what is humanly possible in the outdoors.
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