Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it.
Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation.
Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage.
Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events.
Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem.
Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy.
Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels.
6+ years of B2B marketing experience, with strong exposure to AdTech, programmatic advertising, digital media, or the broader media supply ecosystem.
Strong understanding of the programmatic landscape, including supply-side dynamics, SPO, SSPs, DSPs, and related industry trends.
A strategic generalist who is comfortable both shaping marketing and go-to-market direction and executing hands-on across multiple channels, including PR, content, thought leadership, events, field marketing, and partner programs.
Experience marketing a technical product, platform, or solution. Experience with new product launches or emerging categories is a strong plus.
Excellent writing, positioning, and messaging skills, with the ability to translate complex or technical concepts into clear and credible narratives for different audiences.
Experience developing client or partner stories, case studies, and other external-facing content.
Experience collaborating with external partners, media, agencies, industry associations, or technology partners.
Able to work independently, set priorities, take ownership, and drive initiatives from strategy through execution.
US-based and comfortable working in a remote-first, globally distributed team.
Skills Required
- 6+ years of B2B marketing experience
- Strong experience with AdTech, programmatic advertising, digital media, or the broader media supply ecosystem
- Strong understanding of programmatic supply-side dynamics, SPO, SSPs, DSPs, and related industry trends
- Experience developing marketing and go-to-market strategy across PR, content, thought leadership, events, field marketing, and partner programs
- Experience marketing a technical product, platform, or solution
- Excellent writing, positioning, and messaging skills, including translating technical concepts into clear narratives
- Experience developing client or partner stories, case studies, and external-facing content
- Experience collaborating with external partners, media, agencies, industry associations, or technology partners
- Ability to work independently, set priorities, take ownership, and drive initiatives from strategy through execution
- US-based and comfortable working in a remote-first, globally distributed team
- Experience with new product launches or emerging categories
What We Do
AI Digital is a leading end-to-end programmatic consultant and innovation partner, powered by AI and open garden framework. Founded in 2018, our global team of over 400specialists connects clients to audiences through a unique blend of human expertise and advanced technology — empowering brands and agencies with unbiased, AI-enhanced media solutions. We partner with all major advertising platforms to deliver measurable results that align with your business objectives and brand KPIs.
Why Work With Us
At AI Digital, we're a passionate and innovative global team fueled by a shared culture of collaboration and expertise. Our team members are true specialists in their fields, constantly pushing the boundaries of what's possible in programmatic media. We believe in the power of collective thinking and the strength that comes from diverse perspective
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