Take a step forward and let Edenred surprise you.
Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.
We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.
Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.
Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.
We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.
Job purpose
Responsible for defining, orchestrating and implementing the Market and competitive Intelligence, the Product Marketing strategy and the Growth Marketing’s drivers for our corporate payment and enterprise solution, ensuring clear positioning, consistent value proposition and strong go-to-market execution across the region. The role drives demand generation, sales enablement, loyalty and portfolio expansion, acting as a strategic bridge between Product, Sales, Marketing, CX and Leadership.
Responsabilities
Market and Competitive Intelligence
- Market sizing and market share (overall, addressable, addressed, market share)
- Detailed market sizing for Field Sales (at company level)
- Competitive Intelligence
Product Marketing Strategy & Positioning
- Clarify the value proposition of our product, overall and at the right level of granularity (i.e. use case, industry, function).
- Create content to divulgate our value proposition and ensure consistency across all touchpoints (online & offline)
- For external stakeholders (i.e. website, event, communications)
- For sales teams (i.e. sales material, battle cards, success cases) - Translate business and product strategy into actionable GTM plans
- Lead GTM planning for launches, enhancements and strategic initiatives, aligning Marketing, Sales, Product, CX and Legal
Growth Marketing
- Define our marketing plan & resources allocation to maximize top line growth across the full lifecycle
- Execute our growth plan (digital & offline actions)
- Generate marketing qualified leads for Field Sales & TLS
- Create upsell campaigns for clients
- Create retention campaigns for clients at risk
- Track relevant KPIs & measure ROI of marketing actions to drive continuous improvements
Job profile
· Education: Bachelor’s degree in Marketing, Business, Communication or related fields. + MBA or postgraduate degree.
· Languages: English, Portuguese, Spanish
· Experience:
5+ years in Marketing, ideally in B2B Fintech, Financial Services, Software companies
Working with regional or multi-country teams
Solid experience Growth Marketing targeting Mid / Large Companies
Experience in Digital Lead Generation for SMEs
· Tools & Skills:
CRM and automation platforms (Salesforce, HubSpot, RD, Marketing Cloud or similar).
BI and analytics tools (Power BI, Data Studio, Excel).
Strong presentation, storytelling and stakeholder management skills.
Apply now and Vibe with Us!
Skills Required
- Bachelor's degree in Marketing, Business, Communication, or a related field
- MBA or postgraduate degree
- Fluency in English, Portuguese, and Spanish
- 5+ years of marketing experience
- Experience in B2B fintech, financial services, or software companies
- Experience working with regional or multi-country teams
- Solid growth marketing experience targeting mid-size and large companies
- Experience in digital lead generation for SMEs
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, RD Station, or Marketing Cloud
- Experience with BI and analytics tools such as Power BI, Data Studio, and Excel
- Strong presentation, storytelling, and stakeholder management skills
What We Do
Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting 60 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients. Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards). True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility. Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards. Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good and MSCI Europe. Our employees vibe with a passion for customer service, respect, imagination, simplicity and the entrepreneurial spirit that are Edenred’s values. For everyone who wants to experience that vibe, who needs it in their professional life, we want to be the best company to come and work and develop each person who takes part in the Edenred adventure
