We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.
The Senior Marketing Manager - Pathology will work with the Pathology Clinical Segment Marketing team to ensure execution of marketing plans.
This is a hybrid position based out of Lewisville, TX. Consideration may be given to remote candidates.
Responsibilities- Work with Oncology Clinical Segment Marketing team to ensure execution of marketing plan
- Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel
- Generate customer insights and VOC into demand barriers, call points, and trends and develop strategies and related tactics aligned to the buyer’s journey
- Develop value propositions and sales collateral at a customer-segment level, integrating benefits of Clinical Franchise (CF) solutions into unique value story
- Develop strategy, prioritization, and budget allocation at a customer channel and segment level
- Identify opportunities and create marketing programs based on market and customer needs
- Create national programs (eg, program models, key messages, templates) to be localized by regional marketers
- Manage marketing spend on programs and use spend effectiveness measurement to improve
- Measure and report performance of marketing campaigns, gain insight, and assess against goals
- Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, and campaign performance analysis
- Build relationships and partner with internal (business partners, peers) and external (key industry players, agencies, and vendors) stakeholders
- Serve as a team member for acquisition integrations, including leadership role on the Marketing and Brand, Commercial, and overall integration workstreams.
- Responsible for promotion of multiple oncology brands (eg, Quest Diagnostics, Dermpath Diagnostics, AmeriPath, PhenoPath).
Required Work Experience:
- 5 years in a marketing, advertising, communications or business function
- Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Pathology experience a plus
Preferred Work Experience:
- Team oriented – ability to motivate and work well with diverse, cross-functional teams and in a matrix environment
- Excellent project management skills, including management of agencies and vendors to ensure execution
- Superior communication skills, including ability to develop impactful slide presentations and deliver formal business presentations
- Initiative – ability to independently problem-solve and find resolutions
- Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities
- Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
- Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
- Key competencies include priority-setting, organizational agility, presentation skills, action-oriented, relationship-building, and customer focus
Education:
- Bachelor’s degree required - Marketing/Business degree preferred
While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
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What We Do
Quest Diagnostics (NYSE: DGX) empowers people to take action to improve health outcomes. Derived from the world's largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 47,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives. The company offers physicians the broadest test menu (3,000+ tests), is a pioneer in developing innovative new tests, is the leader in cancer diagnostics, provides anatomic pathology (AP) services, & interpretive consultation through its medical & scientific staff of about 900 M.D.s & Ph.D.s. The company reported 2020 revenues of $9.44 billion. Quest Diagnostics offers the most extensive clinical testing network in the U.S., with laboratories in most major metropolitan areas, & in Mexico, the UK & India. The company also operates four esoteric laboratories, 40 outpatient AP laboratories, & 160 smaller, rapid-response laboratories. Patients may have specimens collected in any of the company’s approximately 2,250 patient service centers. On a typical workday, testing is performed for about 550,000 patients. Quest Diagnostics empowers healthcare organizations & clinicians with state-of-the-art connectivity solutions. The company is the leading provider of pre-employment drugs-of-abuse screening for employers & risk assessment services for the life insurance industry. It is the world’s 2nd largest provider of clinical trials testing for new pharmaceuticals. More information is available at www.questdiagnostics.com. Language Assistance / Non-Discrimination Notice Asistencia de Idiomas / Aviso de no Discriminación 語言協助 / 不歧視通知 www.QuestDiagnostics.com/home/nondiscrimination
