Senior Marketing Manager (Outbound and ABM)

At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. 

Senior Marketing Manager (Outbound and ABM)

About the role

SmartBear is looking for a Senior Manager of Growth Marketing to join our ABX/Outbound Team and play a critical role in scaling our business. The Senior Manager of Growth Marketing is responsible for driving the ABM strategy, targeting our highest-priority accounts, as part of our overall Outbound marketing strategy. This is a highly visible role that is ideal for a creative marketer who enjoys executing innovative and engaging campaigns that generate and accelerate pipeline and revenue growth.

What you’ll do:

• Own and drive the execution of the ABM strategy for high-priority accounts from start to finish
• Work closely with cross functional teams to define target account lists and execute campaigns across all marketing channels
• Partner with Sales and SDR teams to maintain best practices for adoption and utilization of our ABX tools, including outbound prospecting and follow up efforts related to target account list
• Monitor, track, and report engagement of target accounts and results across all programs and channels. Make recommendations and campaign optimizations based on analysis and results.
• Partner with Product Marketing to create messaging that engages the buying group at targeted accounts. Map content and campaigns across personas, segments and verticals
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines and processes
• Manage the Ideal Customer Profile; conduct regular deal analysis, present findings and recommendations to continually refine targets
• Enhance our existing LinkedIn campaign strategy and work alongside our Digital team to implement best practices for audience engagement and optimize spend
• Collaborate with cross-functional marketing teams on campaign concepts, content requirements, buyers journey development, and digital marketing execution to ensure pipeline targets are met

We are looking for you if you have:

• 5 - 7 years in Demand Generation for B2B SaaS, ideally 3+ years’ experience in ABM
• Detail-focused, self-starter with strong cross-functional project management skills. Ability to focus on tactical execution to get the job done
• Experience with ABM tech stack, i.e., 6sense, Demandbase, ZoomInfo, Terminus, RollWorks etc.
• Previous experience with LinkedIn Advertising an advantage
• Exceptional quantitative and problem-solving skills. Ability to analyze data, overcome data noise and make data-driven decisions.
• Hands-on experience managing campaigns across multiple platforms
• Excellent written and verbal communication skills
• Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed
• Energetic and proactive team player with a sense of humor
• Strong focus on marketing metrics and continuous learning/improvement
• Bachelor’s degree

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, colour, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

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