Senior Marketing Manager, North America AIS

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Toronto, ON, CAN
In-Office
Software • Financial Services
The Role
Business Unit:Global Marketing
Salary Range:
$120,000 CAD - $140,000 CAD

Specific compensation will be based on candidate’s experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.

This posting is for an existing position vacancy.
Job Description:

About Us

At Russell Investments, our purpose is simple yet powerful: to improve people’s financial security. We believe in the strength of partnership — with our clients, our colleagues, and our communities.

As a global investment solutions firm, we bring together leading insights, expertise, and innovation to help investors achieve better outcomes.

About the Role

We’re seeking a dynamic and experienced Senior Marketing Manager to join our North America Advisor & Intermediary Solutions (AIS) marketing team. Based in Toronto, this individual will play a pivotal role in shaping and executing marketing strategies that drive engagement across the Canadian intermediary and retail channels—including MFDA dealers, national bank-owned dealers, national independent dealers and others.

You’ll partner closely with the sales and product marketing teams, and collaborate across borders with colleagues in Seattle, London and Mumbai, to deliver initiatives that bring our firm’s best ideas and investment solutions to Canadian advisors and investors. You know what it takes to launch and sustain products—from ETFs to private markets and fund offerings—guiding them from the early planning to long-term engagement, and you’re skilled at crafting campaigns that resonate with both advisors and end investors.

This is an opportunity for a strategic thinker who’s also hands on—someone who thrives in a collaborative, fast-paced, environment and is passionate about helping advisors and investors achieve better outcomes.

What You’ll Do

Strategic Marketing Execution

  • Develop and implement integrated, multi-channel marketing programs — digital, email, webinars, advertising and social media — to elevate Russell Investments’ brand and strengthen relationships with advisors and intermediary partners.
  • Tailor campaigns to the distinct needs of the Canadian markets, aligning with compliance and regional nuances.

Partner Enablement

  • Design compelling marketing collateral, sales tools, and training materials — including brochures, product guides, presentations, and digital assets — to support advisors and distribution partners.
  • Collaborate with the wholesaling sales teams to deliver timely, effective marketing resources that drive engagement and sales, in both English and French.

Campaign & Project Management

  • Lead integrated campaigns for product launches, thought leadership, and advisor engagement initiatives.
  • Oversee timelines, budgets, and stakeholder communication to ensure on-brand, on-time delivery.

Cross-Functional Collaboration

  • Partner with internal stakeholders — including Sales, Product Marketing, Legal, Compliance, and Digital — to ensure quality and consistency across all initiatives.
  • Work closely with our Mumbai-based marketing team, who serve as an extension of our North American offices, to enhance efficiency and scalability.

Localization & Compliance

  • Adapt materials for the Canadian market, ensuring alignment with regulatory standards and cultural nuances.
  • Manage French translation workflows using tools such as TransPerfect, ensuring quality and efficiency across bilingual materials.

Performance & Insights

  • Monitor campaign results, engagement, and ROI to inform continuous improvement.
  • Share learnings and best practices across regional teams.

What You’ll Bring

  • Bachelor’s degree in Marketing, Finance, Business, or a related field.
  • 8-10 years of progressive marketing experience in asset management or financial services, ideally focused on marketing to financial advisors.
  • Proven success bringing new products to market and executing both advisor and direct-to-investor marketing campaigns.
  • Strong understanding of intermediary channels (broker-dealer, banks, and wirehouse).
  • Demonstrated ability to plan and execute integrated, multi-channel marketing initiatives.
  • Familiarity with Salesforce, Marketo, Seismic, Workfront or other marketing automation and CRM tools.
  • Exceptional communication, collaboration and project management skills.
  • A proactive, strategic mindset with a passion for innovation and measurable results.
Artificial Intelligence Statement:

Russell Investments does not use artificial intelligence (AI) to screen or shortlist candidates at any stage of the application review process for publicly advertised job postings or associated application forms. Consistent with the requirements of the Ontario Employment Standards Act, 2000 (as amended effective January 1 2026), this statement is provided for full transparency in our recruitment practices.

Russell Investments Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Russell Investments and has not been reviewed or approved by Russell Investments.

  • Leave & Time Off Breadth Time off starts at 20 days of vacation in year one (rising to 25 after four years) plus 10 paid holidays and nine sick days, which provides substantial leave coverage. Backup childcare and other leave supports add practical flexibility for life events.
  • Retirement Support A 401(k) company match up to 5% of eligible base salary, alongside access to select Russell Investments funds, offers a meaningful foundation for long‑term savings. This structure provides clear, predictable retirement support.
  • Wellbeing & Lifestyle Benefits Comprehensive medical coverage, employer HSA contributions, a Lifestyle Spending Account, and Modern Health access (10 counseling and 10 coaching sessions per year) strengthen overall wellbeing. These elements enhance total‑compensation value beyond base pay.

Russell Investments Insights

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The Company
HQ: Seattle, WA
1,951 Employees

What We Do

Russell Investments is a leading outsourced CIO (OCIO) partner and global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on an 87-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. The firm is the world’s sixth-largest investment adviser, with $1 trillion in assets under advisement (as of June 30, 2022) and $288.3 billion in assets under management (as of March 31, 2023) for clients in 32 countries. Headquartered in Seattle, Washington, Russell Investments has offices in 19 cities around the world, including London, New York, Toronto, Sydney, Tokyo, and Shanghai.

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