Senior Marketing Manager - MarTech

What you'll do

Marketing Strategy & Execution:
• Analyze business trends, customer behavior, and operational data to generate insights that drive strategic decisions at Coins.
• Collaborate with the vendor to optimize platform usage and ensure alignment with business objectives.
• Partner closely with the Product team to enhance processes, improve user experience, and support overall business operations through cross-functional collaboration.
• Create and implement effective marketing strategies to drive user acquisition, engagement, and retention in the crypto/Web3 spaces.
• Define customer segmentation and personalization strategies to drive targeted campaigns and customer conversion.
• Build and implement omnichannel campaigns aligned with business objectives.
• Conduct market analysis to identify trends, user needs, and competitive landscape, adapting strategies accordingly.
• Build and manage the marketing technology stack (CRM, analytics, attribution tools, etc.).
• Integrate marketing systems with product and data platforms to optimize user engagement.
• Automate and personalize customer journeys through data-driven campaigns.
• Plan and execute paid advertising campaigns (Google, Facebook, TikTok, programmatic, etc.).
• Optimize performance marketing metrics including CAC, CTR, and ROAS.
• Collaborate with design/content teams to produce high-performing creatives.


Team & Cross-functional Leadership
• Manage and mentor a team of digital marketers, planners, and content creators.
• Collaborate with creative, content, and media teams to deliver integrated campaigns.
• Partner with product, tech, sales, and business units to support launches and growth targets.
• Perform other MarTech-related and Digital Marketing duties as required.

Requirements

• Must hold a bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree is an advantage.
• Minimum 5-7 years of progressive marketing experience, with at least 2 years in a senior or leadership capacity.
• Has experience coordinating with the CleverTap platform.
• A strong understanding of blockchain technology and the crypto ecosystem is a plus.
• Proven expertise in digital marketing, paid media, and channel strategy.
• Excellent communication and interpersonal skills.
• Strong leadership experience managing cross-functional teams and external agencies.
• Ability to work independently and collaboratively in a fast-paced environment.