Experian is a global data and technology company that empowers people and businesses around the world. With our unique combination of data, analytics and software, we have established ourselves as one of the leading service providers for risk, fraud and identity management in the DACH region.
Experian gives individuals better access to financial services such as loans, insurance, mobile phone contracts and online shopping. We help companies of all sizes and industries make smarter decisions, lend more responsibly and protect themselves and their customers from identity fraud and crime.
We invest in our talented people and new, advanced technologies to harness the power of data and drive innovation. We employ 25,100 people in 32 countries and are a FTSE 100 company listed on the London Stock Exchange (EXPN). Our headquarters are in Dublin, Ireland.
Job DescriptionAs a Senior Marketing Manager, you actively shape the future of Experian in the DACH region.
You own a holistic marketing strategy that positions our company sustainably in the local market. You are the central point of contact for demand generation and lead quality – managing multi-stage campaigns from concept to monitoring. Together with regional marketing colleagues and local sales teams, you take our audience engagement to the next level – data-driven, user-centric, and truly value-adding. You think in use cases, not just channels, and you're eager to not just manage marketing, but to have a real revenue impact. If you're ready to take ownership and create meaningful results, you're exactly who we're looking for.
Our goal: To make Experian visible and relevant in DACH as the leading provider of data insights.
Main responsibilities, tasks, duties:
- You take ownership of the strategic development of our demand generation and contribute your ideas from concept to execution:
- Development, management, and continuous optimization of a one- to multi-year marketing strategy in alignment with executive leadership and relevant stakeholders.
- Responsibility for strategic lead generation in close collaboration with sales leaders across different markets, covering the entire funnel, and defining and implementing measures to improve lead quality and quantity.
- Planning, execution, and optimization of campaigns across various channels, including performance analysis and ongoing fine-tuning, making sure to define and monitor achievement of success metrics
- Analysis of market trends, competitive activities, and customer needs as a foundation for evolving the marketing strategy, closely integrated with regional/local product management and local sales teams.
- Independent management of external agencies and service providers.
- Shaping of processes, content creation, and event planning.
- Use and further development of our MarTech platforms Eloqua and Salesforce for data-driven, scalable marketing.
- People leadership responsibility for one team member, including coaching, development, performance management, and fostering effective collaboration.
Required qualification, expertise, skills:
Are you passionate about B2B marketing, eager to make a difference, and bring the experience needed to actively shape our marketing transformation? Then you’re a perfect fit for us.
That means:
- Proven track record of at least 5 years in B2B marketing, including KPIs and your individual contribution.
- Excellent proficiency in working with CRM and marketing automation tools is required; experience with Salesforce and Eloqua is a plus.
- Potential for development of projects within the organization, internal and external stakeholder management with strong tailored messaging.
- Minimum of 2 years of experience in people leadership, mentoring, or coaching, with a proven ability to support, motivate, and develop colleagues effectively.
- Experience in tech marketing or data-driven business models as well as in complex matrix organizations
- Excellent English skills, both written and spoken, as you’ll regularly collaborate with international colleagues.
- Strong communication skills combined with assertiveness and confident presence.
- Creativity and initiative – you contribute your own ideas and proactively drive topics forward.
- A structured working style and a strong sense for processes, KPIs, and priorities.
Benefits/Perks:
- A high degree of autonomy in a dynamic, internationally oriented organization
- A motivated team that values innovation and collaboration
- Great compensation package and attractive employee benefits
- Flexible working hours and remote work options
Experian is proud to be an equal opportunity and affirmative action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-Hybrid
This is a hybrid remote/in-office role.
Experian Careers - Creating a better tomorrow together
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Skills Required
- Minimum 5 years proven experience in B2B marketing with measurable KPIs
- Excellent proficiency with CRM and marketing automation tools
- Experience with Salesforce
- Experience with Eloqua
- At least 2 years people leadership, mentoring or coaching experience
- Experience in tech marketing or data-driven business models and complex matrix organizations
- Strong stakeholder management and ability to craft tailored messaging
- Excellent English verbal and written communication skills
- Strong communication, assertiveness and confident presence
- Creativity, initiative and proactive drive
- Structured working style with focus on processes, KPIs and priorities
Experian Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.
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Healthcare Strength — Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
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Leave & Time Off Breadth — Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
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Retirement Support — Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.
Experian Insights
What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
