Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Location: Cincinnati, OH
Hybrid Schedule: 3 days in office /2 days at home weekly
Job Summary:
PatientPoint is looking for an experienced, results-driven Senior Marketing Manager who knows how to drive demand for new products. This person will be responsible for creating inbound marketing strategies to build awareness of, drive interest in and convert leads for a new life sciences-tailored marketing solution. You must have a strong background in digital marketing, media buying, SEO/SEM, content marketing and product marketing to generate significant demand for the business unit. You will work closely with the Product and Sales teams to develop a deep understanding of the solution, key personas and buying process. You will also be responsible for planning, organizing and equipping sales teams with marketing resources that help generate new prospects and advance existing opportunities.
Primary Duties Include, but Are Not Limited to:
- Develop and execute demand generation programs to drive leads and sales pipeline growth
- Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs
- Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments
- Articulate the value proposition of the new product, capture features and benefits and translate these details into compelling messaging and content
- Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices
- Create content strategy and develop relevant content assets that help drive awareness of the challenges this solution solves
- Communicate with and educate sales team regarding new and planned marketing activities
- Track and analyze marketing performance metrics and optimize programs accordingly
Desired Skills and Experience:
- 7+ years of direct experience in marketing within a healthcare or life sciences setting
- Bachelor’s degree in Marketing, Business Administration or related field
- Proven track record of developing and executing successful marketing strategies and campaigns that drive business results
- Expertise in digital marketing channels and tactics
- Expertise in product marketing strategy and execution, including product positioning, messaging and go-to-market planning
- Highly developed training, presentation and written communication skills
- High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
- Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels
- Experience with Salesforce and/or Pardot a plus
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
- How PatientPoint empowers women to thrive as people & professionals. Read more
- Equipping interns with the skills, knowledge, and confidence to excel. Read more
- Our CEO shares details on our culture, and why it should be on your radar. Read more
What We Offer:
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates, including part-time and interns.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
What the Team is Saying
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What We Do
At PatientPoint, we're transforming every doctor-patient interaction with cutting-edge, technology-driven solutions designed to improve health outcomes and quality of life. By delivering impactful, digital, in-office patient education at no cost to physicians across the country, we empower healthcare professionals to connect more meaningfully with their patients. Through partnerships with trusted healthcare brands like Pfizer, P&G, Sanofi, Merck, NatureMade, and Bristol Myers Squibb, we’re making a real difference. Our mission to empower better health guides everything we do, reaching over 750 million patient visits each year and driving healthier, longer lives for patients everywhere.
From the top down, we operate within a culture of collaboration and open-minded thinking. We are in it to win it as a team working together, not competing with each other. Your thoughts and ideas are equally valued by leadership and your colleagues. Our employees embody our company values: they’re trustworthy, driven, innovative and welcoming of diversity. You’ll enjoy being part of our group.
We’re always learning, and we encourage entrepreneurial thinking. We challenge the status quo and are open to new ideas from every corner of the organization. You can help make a difference in the healthcare industry by discovering groundbreaking solutions that provide value to patients, providers, and sponsors.
As a company that is still growing and always evolving, we provide plenty of career and learning potential. Here, you’ll work to advance the industry, develop your career goals and be rewarded for your efforts. It’s all within reach, because playing a key part in our success will enhance yours.
PatientPoint is the trusted and fully established leader in patient engagement platforms. Our employees are proud to include our name on their resumes. Joining us has definite advantages: stability, rewards and benefits, professional growth potential, plus the knowledge you are in the right place to do your best work.
Why Work With Us
We are a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
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PatientPoint Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our team members span across the United States. We have offices in multiple cities, stay connected virtually, and get together every so often. We encourage those near an office to visit on our anchor days - Monday, Tuesday, & Thursday.
