About the Role
We are seeking an experienced and driven Senior Marketing Manager, IUTA Business Development to join our Asset Management business. In this role, you will be responsible for planning, developing, and executing marketing strategies and activities for both conventional and Islamic fund offerings, with the goal of achieving the Company’s overall performance targets. You will play a key role in strengthening product visibility, enhancing distribution effectiveness, and supporting business growth across the retail investment landscape—particularly through IUTA (Institutional Unit Trust Adviser) channels.
What you will be doing
Develop and execute marketing plans and initiatives to drive awareness, engagement, and business performance across all fund offerings
Support business development efforts by collaborating closely with IUTA partners to enhance product penetration and sales effectiveness
Ensure all marketing activities comply with regulatory guidelines, internal policies, and brand standards
Monitor and optimise marketing budgets to achieve maximum ROI while adhering to allocated operating expenses
Coordinate the creation of marketing materials, campaigns, and promotional efforts, ensuring timely delivery and accuracy
Analyse sales trends, investor behaviour, and campaign performance to provide insights and recommendations for continuous improvement
Uphold the reputation and integrity of the department, Investment Bank, and Group through high-quality work and ethical practices
Work independently with guidance from superiors, contributing proactively towards departmental and company-wide objectives
What we're looking for
Minimum 3 years of Asset Management experience within the financial services industry, with strong exposure to retail marketing
Degree in Business, Banking, Marketing, or equivalent
Strong planning, organisational, and analytical skills
Driven, proactive, and passionate about the financial and investment industry
Strong understanding and interest in the development of retail investment products, especially in the Malaysian market
Ability to work independently under broad policy guidance and deliver high-quality outputs within deadlines
Familiarity with capital market guidelines, product requirements, and marketing compliance standards
What we offer
At RHB Banking Group, we are committed to fostering a collaborative and inclusive work environment that empowers our employees to achieve their full potential. We offer competitive remuneration, comprehensive benefits, and ample opportunities for professional development and career progression. If you're ready to take the next step in your career and contribute to our growth journey, we encourage you to apply now.
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What We Do
We are a multinational regional financial services provider that is committed to deliver complete solutions to our clients through differentiated segment offerings and an ecosystem that supports simple, fast and seamless customer experience, underpinned by cohesive and inspired workforce and relationship built with stakeholders Headquartered and listed in Malaysia, RHB Banking Group is the longest established local bank, formed though the mergers of several banks, the oldest of which was founded in 1913. RHB Banking Group and its subsidiaries provide a full range of services ranging from retail banking, business banking, corporate and investment banking, Islamic banking, transaction banking to treasury, insurance, asset management, private equity and stockbroking services. TOGETHER WE PROGRESS Our strong heritage is the foundation of our commitment to continue serving the community. For over a 100 years, we have been helping people and businesses grow and succeed, and will continue to do so. Our experience gives us an in-depth understanding of the needs of our customers and partners, inspiring us to constantly innovate and improve to serve them better. With their unending support, we have established ourselves with a strong footprint throughout Malaysia and we are now present in 9 other countries across the ASEAN region. We hope our legacy and pursuit for excellence continues as we tirelessly cultivate and nurture the next generation through our actions and words, preparing a brighter future ahead. We thank those who believe in us and welcome everyone to join us on our exciting journey of progress. The time has come for us to move forward in unison, to realise our greater potential together. Our new brand promise "Together We Progress” honours our past, celebrates the present and welcomes the future. We invite you to join us as we work towards a better and brighter future for all.
