Senior Marketing Manager - Hybrid

Since 2005, Crossroads has been at the forefront of treating patients with opioid use disorder. Crossroads is a family of professionals dedicated to providing the most accessible, highest quality, evidence-based medication assisted treatment (MAT) options to combat the growing opioid epidemic and helping people with opioid use disorder start their path to recovery. This comprehensive approach to treatment, the gold standard in care for opioid use disorder, has been shown to prevent more deaths from overdose and lead to long-term recovery. We are committed to bringing critical services to communities across the U.S. to improve access to treatment for over 26,500 patients. Our clinics are all outpatient and office-based, with clinics in Georgia, Kentucky, New Jersey, North and South Carolina, Pennsylvania, Tennessee, Texas, and Virginia. As an equal opportunity employer, we celebrate diversity and are committed to an inclusive environment for all employees and patients.

Strategic Growth & Marketing Campaigns

• Lead the development and execution of growth marketing strategies to increase patient census across regions.
• Design and deploy targeted B2C and B2B campaigns focused on new patient acquisition, referral source growth and brand visibility.
• Support center openings, relaunches and refreshes with customized marketing plans.
• Build nurturing campaigns to improve patient retention and reduce discharges.
• Drive recruitment marketing efforts to ensure centers are fully staffed.

Brand, Communications & Awareness

• Promote Crossroads’ clinical outcomes and destigmatize MAT through educational and stigma-reducing campaigns.
• Oversee brand consistency across platforms, performing regular messaging audits and maintaining an updated brand guide.

Internal Communications & Employee Engagement

• Launch and manage company-wide communication activities including Inside Crossroads and Town Halls.
• Oversee the development and promotion of the employee storefront and recognition programs.
• Connect employees to Crossroads’ mission, values, and culture through ongoing storytelling and internal content strategies alongside the Senior Marketing Communications Manager.

Team Reporting Leadership & Operational Excellence

• Utilize project management and collaboration tools (e.g., Monday.com, Miro, HubSpot, Power BI) to drive accountability and performance.
• Track and report on data elements for the team and compile into monthly marketing reports using the following Key Performance Indicators (KPIs)
• Growth: New patient leads, patient intakes, referral source engagement, discharge rates
• Brand Awareness: Media impressions, social engagement, press coverage
• Internal Comms: Email open/click rates, participation in internal events
• Employee Engagement: Glassdoor ratings, eNPS scores, Change Engine engagement metrics

Cross-Departmental Project Leadership

• Work with internal departmental leaders to track and report on company-wide stretch goals
• Partner with Operations to carry out action plans to lead the following internal company goals:
• Expanding Telehealth Access
• Expanding SUD Offerings
• Strengthening Provider Referral Pathways
• Enhancing Continuity with Inpatient & Residential Treatment Partners
• Leveraging Brand Strength & Simplifying Patient Experience 
• Strengthening Insurance Access & Transparent Billing Support

•  Preferred: Background in healthcare or substance use disorder (SUD) treatment marketing.
• Bachelor's degree in communications, journalism, English or a related field.
• Minimum 7 years of experience in marketing communications, content creation or public relations, with at least 2 years in a leadership or supervisory role.
• Proven ability to develop and execute marketing communication strategies that align with business objectives.
• Strong project management skills, with the ability to manage multiple projects, competing deadlines and cross-functional collaboration.
• Ability to create compelling content for diverse audiences, including internal and external stakeholders.
• Exceptional writing and editing skills, with experience crafting press releases, website content, case studies and marketing collateral.
• Strong analytical mindset with the ability to track, measure and optimize marketing efforts.
• High level of attention to detail and ability to maintain brand consistency across all communication channels.
• Proficiency with content management systems (CMS), marketing automation tools and CRM platforms such as HubSpot, WordPress, Salesforce and Canva.
• Out-of-the-box thinker with a proactive, solution-oriented approach to challenges.
• Strong PowerPoint skills with experience in creating presentations for leadership and stakeholders.
• Experience developing B2B and B2C marketing strategies that drive engagement and growth.
• Passion for helping others and a commitment to Crossroads Treatment Centers’ mission.
• Ability to work independently with minimal supervision while thriving in a collaborative team environment.

• Medical, Dental, and Vision Insurance
• PTO
• Variety of 401K options including a match program with no vesture period
• Annual Continuing Education Allowance (in related field)
• Life Insurance
• Short/Long Term Disability
• Paid maternity/paternity leave
• Mental Health Day
• Calm subscription for all employees