The Role
Lead APAC commercial marketing strategy for the GP channel to digitize practices, build acquisition and onboarding engines, define customer journeys, create recruitment assets, manage KPIs and dashboards, optimize backend systems (SFDC, SFMC, EMT), and partner cross-functionally to drive recruitment, activation, and adoption for Invisalign and iTero.
Summary Generated by Built In
About this opportunity
Key Responsibilities
Key responsibilities
· Create and execute the APAC commercial marketing strategy to digitize GP practices and onboard GP to the Align portfolio & platform; translate strategy into pragmatic roadmaps and market-specific plans.
· Define customer journey programs for GP profiles, ensuring relevance and impact.
· Build and deploy messages, recruitment assets and toolkits with agencies and internal teams. Work with cross functional team to identify channel for awareness, lead nurturing path, lead funnel management and conversion.
· Lead commercialization effort and serve as APAC subject matter expert of tools and services that support the acquisition and onboarding of new GPs to Align, i.e. Go digital 2.0, TPS service and labrador.
· Oversee recruitment project efficiency and activation & adoption performance for Invisalign and iTero.
· Establish KPIs and reporting; Generate business insight from data and ensure up-to-date dashboards and accessibility of key information to stakeholders.
· Guide backend systems and data flows that support recruitment and conversion (e.g., SFDC, SFMC, EMT); drive ongoing optimization in partnership with operations and enablement.
· Partner with cross functional teams within the region and markets to ensure strategy alignment and plans and program execution.
· Gather insights from markets in APAC and across the globe to drive continuous improvements and strengthen execution for recruitment and onboarding.
Skills, Knowledge & Expertise
· Bachelor’s degree required; Master’s degree is preferred.
· Demonstrated advanced analytical skills for business analysis;
· Experience in building acquisition engines and customer journeys is preferred.
· Fluent English required; Mandarin or Japanese proficiency is a plus.
Reports to: Director, Marketing, APAC GP & Labs Channel,
Works closely with: Country Commercial and Marketing teams, Operations, Sales Force Effectiveness, Training & Education, Services, Finance, Legal, QARA, and Global Product/Marketing.
Location
APAC hub or major market; flexible across selected APAC locations based on qualifications and experience.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
The Marketing Manager, GP Strategy, APAC GP owns the commercial marketing strategy and execution for GP channel. The role builds market access and acquisition engines, defines and improves customer journey. You will lead all our recruitment and onboarding efforts to reach a wider dental opportunity and expand our customer base.
Key Responsibilities
Key responsibilities
· Create and execute the APAC commercial marketing strategy to digitize GP practices and onboard GP to the Align portfolio & platform; translate strategy into pragmatic roadmaps and market-specific plans.
· Define customer journey programs for GP profiles, ensuring relevance and impact.
· Build and deploy messages, recruitment assets and toolkits with agencies and internal teams. Work with cross functional team to identify channel for awareness, lead nurturing path, lead funnel management and conversion.
· Lead commercialization effort and serve as APAC subject matter expert of tools and services that support the acquisition and onboarding of new GPs to Align, i.e. Go digital 2.0, TPS service and labrador.
· Oversee recruitment project efficiency and activation & adoption performance for Invisalign and iTero.
· Establish KPIs and reporting; Generate business insight from data and ensure up-to-date dashboards and accessibility of key information to stakeholders.
· Guide backend systems and data flows that support recruitment and conversion (e.g., SFDC, SFMC, EMT); drive ongoing optimization in partnership with operations and enablement.
· Partner with cross functional teams within the region and markets to ensure strategy alignment and plans and program execution.
· Gather insights from markets in APAC and across the globe to drive continuous improvements and strengthen execution for recruitment and onboarding.
Skills, Knowledge & Expertise
Qualifications
· Bachelor’s degree required; Master’s degree is preferred.
· 8+ years of commercial/marketing in medical devices/equipment; dental industry experience is a plus.
· Demonstrated advanced analytical skills for business analysis;
· Strong project management skills, action orientated and accountable
· Strong communication and stakeholder influence skills across internal and external of all levels. Ability to clearly present business and technical issues, ideas, and recommendations in verbal, written, and presentation formats.
· Experience in building acquisition engines and customer journeys is preferred.
· Fluent English required; Mandarin or Japanese proficiency is a plus.
· Willingness to travel across APAC (up to 30%).
Relationships
Reports to: Director, Marketing, APAC GP & Labs Channel,
Works closely with: Country Commercial and Marketing teams, Operations, Sales Force Effectiveness, Training & Education, Services, Finance, Legal, QARA, and Global Product/Marketing.
Location
APAC hub or major market; flexible across selected APAC locations based on qualifications and experience.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- Bachelor's degree
- Master's degree
- 8+ years commercial/marketing experience in medical devices/equipment
- Dental industry experience
- Advanced analytical skills for business analysis
- Strong project management skills; action oriented and accountable
- Strong communication and stakeholder influence across all levels
- Experience building acquisition engines and customer journeys
- Fluent English
- Mandarin or Japanese proficiency
- Willingness to travel across APAC (up to 30%)
- Experience with backend systems and data flows (e.g., SFDC, SFMC, EMT) and dashboarding/KPI reporting
- Subject-matter knowledge of Align tools/services (Go Digital 2.0, TPS service, Labrador, Invisalign, iTero)
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
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The Company
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?
