Senior Marketing Manager, Global Tradeshows & Events Strategy

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

About the Team and Role

The Sr. Manager of Strategic Events has global responsibility for the strategic development of key global events and conferences for the Varian business area. This leader will ensure a unified, customer-centric experience across the key global shows that reflects Siemens Healthineers’ commitment to a world without fear of cancer and will design these experiences to maximize sales opportunities, brand awareness, and premium experiences for customers, partners, and prospective clients. This person will work closely with a range of stakeholders, including business line marketing, regional counterparts, agency partners, and executive staff. This person will work in close collaboration with the Exhibit and Event Management teams at Siemens Healthineers to ensure seamless planning and execution, as well as work as an advisor to Varian’s Field Marketing teams, who execute regional events, to ensure all company events are consistent in quality, experience, brand and message.

This individual will also play a key role on the Marketing leadership team, helping to strengthen team culture and use data insights to drive measurable impact. They will also champion innovation by integrating digital, hybrid, and technology-driven approaches to enhance customer engagement, extend reach, and measure ROI more effectively. This role requires frequent travel (50%+ or as needed, weekends occasionally).

Responsibilities

• Manage from concept to execution, strategic corporate event programs including tradeshows, conferences, roadshows, and seminars.
• Design and implement new event experiences, strategies and tactics to maximize company exposure, generate awareness and thought leadership, and produce sales leads.
• Develop and drive an integrated event strategy across different business groups to coordinate all elements from defining event strategy and goals to developing event positioning, key messaging and demo materials and experiences.
• Establish and maintain planning standards, best practices, policies, and operating procedures in keeping with established company practices and policies.
• Manage multiple external vendor relationships, contract negotiations, and logistics.
• Manage multiple, complex timetables successfully in a collaborative and extremely fast paced environment.
• Define clear success metrics for each event, measure outcomes, and continuously optimize strategies.
• Ensure flawless execution by monitoring the planning and deliverables.
• Provide data-driven post-event reports, insights, and recommendations to senior management.
• Manage functional or department budgets and execute events within budgets.
• Maintain Varian’s marketing management systems as needed.
• Assist in creating presentations and reports for executive management and key stakeholders.

Qualifications

• 10+ years of marketing and communications experience, specializing in the events and exhibitions sector with advanced knowledge of trade show and events strategies, tactics and industry best practices.
• Background in healthcare marketing/ marketing communications is considered an asset
• Understanding of regulatory and compliance frameworks in healthcare marketing and engagement with healthcare professionals is highly valued
• Experience in managing projects that have tight deadlines, limited resources, and cross-functional dependencies (cross functional teams of 30 or more).
• Professional, with grace under fire. Highly motivated and execution focused.
• Tactful and diplomatic - the ability to interact with all levels of the company top to bottom, including most senior company, customer, and partner management.
• A problem solver, able to deal with ambiguity and quick changes of direction as needed.
• Well-developed analytic skills, linking event plans and activities to business results and measurable outcomes.
• Demonstrated experience managing complex, high-profile events involving senior management.
• Proven experience managing, leading, driving and measuring direct and virtual teams toward common goals.
• Adept at working within highly matrixed, cross-functional environments.
• Agency and budget management experience.
• Knowledge of lead management systems and processes, and proven ability to leverage events marketing to advance customers through the journey.
• Proven track record of managing staff and agency teams to achieve measurable results.
• Strong project management and organizational skills with high attention to detail and the ability to prioritize tasks.
• Working knowledge of PowerPoint, Salesforce.com, Marketo, and Adobe Creative Suite.

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is:

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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