The Role
Lead B2B demand generation strategy and execution across events, social media, digital advertising, and other channels. Own campaigns from planning through optimization, collaborate with sales and product teams, measure performance, and use analytics to improve qualified lead generation and revenue growth.
Summary Generated by Built In
The Opportunity We are seeking a hands-on Senior Marketing Manager, Demand Generation to lead marketing campaigns from strategy through execution. This role will develop demand generation initiatives that produce qualified leads, support sales, and contribute to revenue growth.
The ideal candidate brings strong B2B or software marketing experience, excellent analytical skills, and the ability to succeed in a fast-paced environment. This position is suited for an active, detail-oriented marketer who is equally comfortable developing strategy and executing the work directly.
Compensation: $115,000–$130,000 annually
Work Arrangement: Remote, with occasional attendance at the Duluth office as requested. Candidates must live in Duluth or within a reasonable commuting distance.
Location: Duluth, Georgia, United States
What You’ll Do:
• Develop and execute marketing strategies that generate demand for the company’s solutions and services.
• Own demand generation campaigns from initial strategy through hands-on execution, measurement, and optimization.
• Create and manage targeted campaigns across events, social media, digital advertising, and other relevant channels.
• Collaborate with product, sales, and customer service teams to develop materials supporting the prospect-to-client lifecycle.
• Monitor campaign performance, report on results, and use data to refine marketing strategies.
• Stay current on B2B marketing trends, best practices, and developments affecting the company’s target markets.
• Balance strategic planning with detailed execution in a fast-paced, dynamic environment.
What You Bring
• Bachelor’s degree in Marketing, Business, or a related field.
• At least five years of marketing experience, with a focus on B2B or software marketing.
• A proven record of developing and executing successful marketing campaigns.
• Hands-on demand generation and multi-channel campaign management experience.
• Proficiency with marketing automation tools, CRM systems, project management, and related marketing technologies.
• Strong analytical and strategic-thinking skills, including the ability to use performance data to optimize campaigns.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to work independently and cross-functionally in a fast-moving environment.
• Residence in Duluth, Georgia, or within a reasonable commute of the Duluth office.
• Willingness to attend the Duluth office when requested.
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Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- At least five years of marketing experience focused on B2B or software marketing
- Proven record of developing and executing successful marketing campaigns
- Hands-on demand generation and multi-channel campaign management experience
- Proficiency with marketing automation tools, CRM systems, project management, and related marketing technologies
- Strong analytical and strategic-thinking skills, including using performance data to optimize campaigns
- Excellent communication, collaboration, and interpersonal skills
- Ability to work independently and cross-functionally in a fast-moving environment
- Residence in Duluth, Georgia, or within a reasonable commute of the Duluth office
- Willingness to attend the Duluth office when requested
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The Company
What We Do
Distro is an AI-powered platform designed to enhance the efficiency and productivity of distributor sales teams. By automating manual recruiting and sales tasks, the company helps teams move faster, reduce costs, and improve hiring outcomes. Their technology focuses on optimizing counter and inside sales operations, providing tools that assist recruitment and sales processes while maintaining human oversight in final decision-making.
