About the Role
1-800-Flowers is on a mission to help businesses build stronger relationships through the power of thoughtful gifting. We’re looking for a strategic, creative, and data-driven Senior Marketing Manager to help accelerate growth across our B2B business.
In this role, you’ll shape and execute marketing programs that position our portfolio of brands (including 1-800-Flowers, Harry & David, Cheryl’s Cookies, The Popcorn Factory, and more) as the go-to solution for corporate gifting, recognition, and employee engagement.
You’ll work across key business channels to drive brand awareness, lead generation, and client retention for our corporate segment, partnering closely with sales, product, and account management teams to deliver high-impact campaigns that move the needle.
This is a hands-on, cross-functional role where you’ll drive and execute the B2B marketing strategy, ultimately helping companies give more meaningfully.
Why Join Us?
At 1-800-Flowers, we bring people closer together, whether through a heartfelt birthday gift, a thank-you basket, or a corporate recognition program that makes employees feel valued.
Our Corporate Gifting division empowers organizations of all sizes to connect with their teams and customers in meaningful ways. Backed by a family of iconic brands, we offer businesses a full suite of gifting solutions that combine convenience, personalization, and impact.
We’re modernizing how companies approach recognition and appreciation, using data-driven insights, digital tools, and beloved brands to help organizations nurture relationships that drive loyalty and satisfaction.
If you’re energized by variety, excited to work across premium consumer brands, and motivated by creating measurable business value, this is an opportunity to join a passionate, fast-moving team where your work truly matters.
What You’ll Do
B2B Marketing Strategy & Growth
- Develop and execute integrated marketing strategies that drive awareness, engagement, and conversion across our corporate gifting brands.
- Partner with Sales to build targeted lead generation and nurture campaigns across email, paid media, content marketing, and events.
- Manage and optimize the corporate gifting website to drive traffic, improve conversion rates, and enhance the user experience.
- Build and maintain an annual marketing calendar that aligns to key corporate gifting moments (holidays, employee appreciation, client retention initiatives, etc.).
- Support revenue growth by identifying new audience segments and verticals with high gifting potential.
Content & Campaign Development
- Own campaign strategy and execution for B2B demand generation and retention programs from thought leadership and storytelling to promotional offers and lifecycle journeys.
- Create compelling messaging and creative briefs that showcase the emotional and business impact of gifting.
- Collaborate with internal creative teams to deliver assets that reflect our premium brand portfolio.
Sales Enablement & Go-to-Market Support
- Develop marketing collateral, pitch decks, and playbooks that empower Sales to tell a unified brand story across our portfolio.
- Lead go-to-market planning for new corporate gifting products, services, and digital tools.
- Partner with internal stakeholders to ensure consistent messaging and seamless client experiences across touchpoints.
Email & Lifecycle Marketing
- Manage B2B email programs, including promotional campaigns, onboarding journeys, and client education series.
- Leverage segmentation, testing, and automation to increase engagement and conversion rates.
- Coordinate with CRM teams to ensure campaigns align with lead scoring and nurture workflows.
Analytics & Optimization
- Track and analyze marketing performance across channels to inform ongoing strategy.
- Identify key insights that improve campaign efficiency, lead quality, and ROI.
- Test new approaches to content, messaging, and media to drive continuous improvement.
Qualifications
Required
- 5–7+ years of experience in marketing, with a focus on B2B and/or e-commerce.
- Strong understanding of B2B demand generation, lead nurturing, and customer lifecycle marketing.
- Proven ability to develop and execute multi-channel campaigns that drive pipeline and revenue.
- Strong analytical skills; able to translate data into actionable insights and optimizations.
- Experience with marketing automation and CRM tools (Salesforce, Marketing Cloud, HubSpot, or equivalent).
- Excellent communication and collaboration skills; comfortable working across diverse teams and brands.
- Experience managing projects from strategy to execution with attention to detail and deadlines.
Preferred
- Experience marketing corporate gifting, recognition, or employee engagement programs and/or food/beverage.
- Familiarity with e-commerce fundamentals and customer retention strategies.
- Background working with premium consumer brands or multi-brand portfolios.
The expected salary range for this position is $90,000-$110,000. The actual compensation will be determined by experience and other factors permitted by the law.
To ensure that we remain an employer of choice, we offer comprehensive and competitive health, wellness, and other benefits to regular and full-time team members. Benefits vary by location, average hours, and time with the company.
Benefits for this location include*:
- Medical, dental, vision, life and disability insurance for the associate and family (if applicable)
- Flexible Spending Account
- Health Savings Account
- 401k retirement program
- Mental health resources / Employee Assistance Program
- Flexible paid vacation time
- 6 paid holidays
- 30% employee discount across our family of brands
- Potential eligibility for annual merit-based wage increase, if applicable
*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and are subject to applicable law. In addition, the Company reserves the right to change the terms and conditions and to terminate these and other plans and programs at any time.
California residents – please see our California Privacy Rights Notice for Job Applicants
Preferred QualificationsAbout the Role
1-800-Flowers is on a mission to help businesses build stronger relationships through the power of thoughtful gifting. We’re looking for a strategic, creative, and data-driven Senior Marketing Manager to help accelerate growth across our B2B business.
In this role, you’ll shape and execute marketing programs that position our portfolio of brands (including 1-800-Flowers, Harry & David, Cheryl’s Cookies, The Popcorn Factory, and more) as the go-to solution for corporate gifting, recognition, and employee engagement.
You’ll work across key business channels to drive brand awareness, lead generation, and client retention for our corporate segment, partnering closely with sales, product, and account management teams to deliver high-impact campaigns that move the needle.
This is a hands-on, cross-functional role where you’ll drive and execute the B2B marketing strategy, ultimately helping companies give more meaningfully.
Why Join Us?
At 1-800-Flowers, we bring people closer together, whether through a heartfelt birthday gift, a thank-you basket, or a corporate recognition program that makes employees feel valued.
Our Corporate Gifting division empowers organizations of all sizes to connect with their teams and customers in meaningful ways. Backed by a family of iconic brands, we offer businesses a full suite of gifting solutions that combine convenience, personalization, and impact.
We’re modernizing how companies approach recognition and appreciation, using data-driven insights, digital tools, and beloved brands to help organizations nurture relationships that drive loyalty and satisfaction.
If you’re energized by variety, excited to work across premium consumer brands, and motivated by creating measurable business value, this is an opportunity to join a passionate, fast-moving team where your work truly matters.
What You’ll Do
B2B Marketing Strategy & Growth
- Develop and execute integrated marketing strategies that drive awareness, engagement, and conversion across our corporate gifting brands.
- Partner with Sales to build targeted lead generation and nurture campaigns across email, paid media, content marketing, and events.
- Manage and optimize the corporate gifting website to drive traffic, improve conversion rates, and enhance the user experience.
- Build and maintain an annual marketing calendar that aligns to key corporate gifting moments (holidays, employee appreciation, client retention initiatives, etc.).
- Support revenue growth by identifying new audience segments and verticals with high gifting potential.
Content & Campaign Development
- Own campaign strategy and execution for B2B demand generation and retention programs from thought leadership and storytelling to promotional offers and lifecycle journeys.
- Create compelling messaging and creative briefs that showcase the emotional and business impact of gifting.
- Collaborate with internal creative teams to deliver assets that reflect our premium brand portfolio.
Sales Enablement & Go-to-Market Support
- Develop marketing collateral, pitch decks, and playbooks that empower Sales to tell a unified brand story across our portfolio.
- Lead go-to-market planning for new corporate gifting products, services, and digital tools.
- Partner with internal stakeholders to ensure consistent messaging and seamless client experiences across touchpoints.
Email & Lifecycle Marketing
- Manage B2B email programs, including promotional campaigns, onboarding journeys, and client education series.
- Leverage segmentation, testing, and automation to increase engagement and conversion rates.
- Coordinate with CRM teams to ensure campaigns align with lead scoring and nurture workflows.
Analytics & Optimization
- Track and analyze marketing performance across channels to inform ongoing strategy.
- Identify key insights that improve campaign efficiency, lead quality, and ROI.
- Test new approaches to content, messaging, and media to drive continuous improvement.
Qualifications
Required
- 5–7+ years of experience in marketing, with a focus on B2B and/or e-commerce.
- Strong understanding of B2B demand generation, lead nurturing, and customer lifecycle marketing.
- Proven ability to develop and execute multi-channel campaigns that drive pipeline and revenue.
- Strong analytical skills; able to translate data into actionable insights and optimizations.
- Experience with marketing automation and CRM tools (Salesforce, Marketing Cloud, HubSpot, or equivalent).
- Excellent communication and collaboration skills; comfortable working across diverse teams and brands.
- Experience managing projects from strategy to execution with attention to detail and deadlines.
Preferred
- Experience marketing corporate gifting, recognition, or employee engagement programs and/or food/beverage.
- Familiarity with e-commerce fundamentals and customer retention strategies.
- Background working with premium consumer brands or multi-brand portfolios.
The expected salary range for this position is $90,000-$110,000. The actual compensation will be determined by experience and other factors permitted by the law.
To ensure that we remain an employer of choice, we offer comprehensive and competitive health, wellness, and other benefits to regular and full-time team members. Benefits vary by location, average hours, and time with the company.
Benefits for this location include*:
- Medical, dental, vision, life and disability insurance for the associate and family (if applicable)
- Flexible Spending Account
- Health Savings Account
- 401k retirement program
- Mental health resources / Employee Assistance Program
- Flexible paid vacation time
- 6 paid holidays
- 30% employee discount across our family of brands
- Potential eligibility for annual merit-based wage increase, if applicable
*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and are subject to applicable law. In addition, the Company reserves the right to change the terms and conditions and to terminate these and other plans and programs at any time.
California residents – please see our California Privacy Rights Notice for Job Applicants
Top Skills
What We Do
1-800-FLOWERS.COM. Inc. is a leading provider of gifts for all celebratory occasions and our mission is to deliver smiles. The 1-800-FLOWERS.COM, Inc. family of brands includes everyday gifting and sharing products from 1-800-Flowers.com®, PersonalizationMall.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Shari's Berries®, FruitBouquets.com®, Harry & David®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery℠, and Simply Chocolate®. We believe that embracing diversity, and celebrating the uniqueness of every individual, makes us a better company.
