Senior Marketing Manager, Corporate Gifting

1-800-Flowers.com, Inc. is on a mission to help businesses build stronger relationships through the power of thoughtful gifting. We’re looking for a strategic, creative, and data-driven Senior Marketing Manager, Corporate Gifting to accelerate growth across our B2B segment.

In this role, you’ll shape and execute marketing programs that position our family of brands—including 1-800-Flowers, Harry & David, Cheryl’s Cookies, The Popcorn Factory, and more—as the go-to solution for corporate gifting, recognition, and employee engagement.

You’ll work cross-functionally to drive brand awareness, lead generation, and client retention, partnering closely with Sales, Product, and Account Management teams to deliver high-impact campaigns. This is a hands-on role where you’ll lead and execute the B2B marketing strategy, ultimately helping organizations give more meaningfully.

• Develop and execute integrated marketing strategies that drive awareness, engagement, and conversion.

• Partner with Sales to build targeted lead generation and nurture campaigns across email, paid media, content marketing, and events.

• Manage and optimize the corporate gifting website to increase traffic, conversion, and user experience.

• Build and maintain an annual marketing calendar aligned to key corporate gifting moments (holidays, client/employee appreciation, retention initiatives).

• Identify new B2B audience segments and verticals with high gifting potential.

• Own the strategy and execution of demand-gen and retention campaigns—from thought leadership and storytelling to promotional offers and lifecycle journeys.

• Create messaging and creative briefs that highlight the emotional and business impact of gifting.

• Collaborate with internal creative teams to deliver assets that reflect our premium brand standards.

• Develop marketing collateral, pitch decks, and playbooks that align Sales to a unified brand story.

• Lead go-to-market planning for new corporate gifting products, services, and digital tools.

• Partner with internal teams to ensure consistent messaging and client experiences across all touchpoints.

• Manage B2B email programs, including promotional sends, onboarding journeys, and client education campaigns.

• Use segmentation, testing, and automation to optimize engagement and conversion.

• Ensure alignment with CRM, lead scoring, and nurture workflows.

• Track and analyze performance across channels to refine strategy and improve ROI.

• Translate data into actionable insights to enhance lead quality, conversion rates, and pipeline growth.

• Test new content, messaging, and media approaches to drive continuous improvement.

At 1-800-Flowers.com, Inc., we bring people closer together—whether through a heartfelt birthday gift, a thank-you basket, or a corporate recognition program that makes employees feel valued.

Our Corporate Gifting division empowers companies of all sizes to connect with their employees, clients, and partners in meaningful ways. Backed by a portfolio of iconic brands, we offer businesses a full suite of gifting solutions that combine convenience, personalization, and impact.

We’re modernizing how organizations approach appreciation and recognition, using data-driven insights, digital innovation, and beloved brands to help companies nurture relationships that drive loyalty and satisfaction.

If you're energized by variety, excited to work across premium consumer brands, and motivated by creating measurable business value, this is an opportunity to join a fast-moving team where your work truly matters.

• 5–7+ years of marketing experience, with a focus on B2B and/or e-commerce.

• Strong understanding of B2B demand generation, lead nurturing, and customer lifecycle marketing.

• Proven ability to develop and execute multi-channel campaigns that drive pipeline and revenue.

• Strong analytical skills with the ability to turn data into clear insights and recommendations.

• Experience using marketing automation and CRM platforms (e.g., Salesforce, Marketing Cloud, HubSpot, or similar).

• Exceptional communication, collaboration, and stakeholder-management skills.

• Demonstrated ability to oversee projects from strategy to execution with attention to deadlines and detail.

• Experience in corporate gifting, employee recognition, or food/beverage categories.

• Familiarity with e-commerce fundamentals, conversion rate optimization, and retention strategies.

• Experience working across premium consumer brands or a multi-brand portfolio.