Senior Marketing Manager, Brand and Campaigns

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion  and welcomes everyone to our team.

In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).

If you need reasonable accommodation at any point in the application or interview process, please let us know.

Walker Sands is looking for a Senior Marketing Manager, Brand and Campaigns to join our Chicago team. 

This role will be responsible for developing and leading brand-focused, high-impact marketing campaigns that elevate the company’s visibility and reputation. This role requires a strategic visionary with expertise in brand positioning, campaign management, and integrated marketing strategies. The successful candidate will oversee the campaign calendar, content development, and brand initiatives, ensuring a cohesive approach across all touchpoints to drive brand awareness and customer engagement.

Key Responsibilities

• Brand Development & Management:
• Contribute to the development and lead execution of a holistic brand strategy to strengthen brand positioning and differentiation across all marketing channels.
• Champion the Walker Sands brand identity, ensuring consistency in tone, voice, and messaging across all marketing materials and campaigns.
• Collaborate with internal teams to create brand assets that reinforce the brand’s unique value proposition and resonate with target audiences.
• Oversee brand campaigns, ensuring alignment with broader marketing goals and that they effectively convey brand stories to drive awareness and affinity.
• Manage award submissions, planning, and execution to bolster brand recognition within the industry.
  
• Campaign Strategy & Execution
• Own the comprehensive campaign calendar, coordinating the execution of brand-driven campaigns, product promotions, industry-specific initiatives, and content distribution.
• Develop and execute integrated marketing campaigns across channels (email, digital, PR, social, and events) that drive brand engagement and support business objectives.
• Collaborate with creative, PR, social media, and paid teams to ensure campaign assets and messaging are on-brand and resonate with target audiences.
• Measure and optimize the effectiveness of campaigns to ensure alignment with key brand metrics such as awareness, perception, and customer engagement.
  
• Content Management:
• Manage the creation of brand-aligned content, including thought leadership, sales enablement, and employer branding, ensuring it supports overarching campaign goals.
• Oversee the editorial content calendar to ensure timely production and distribution of content across channels.
• Provide editorial oversight for all content on the Walker Sands website, ensuring brand consistency and quality across all touchpoints.
  
• Social Media & Community Engagement:
• Oversee and provide strategic direction for social media programs, ensuring platforms reflect the brand’s voice and foster engagement with target audiences.
  
• Event Management:
• Lead the planning and execution of brand-focused virtual and in-person events, ensuring seamless integration with overall brand strategy and campaigns.
  
• Administrative Support:
• Provide additional support as needed, including adding content to the CMS, sales enablement tasks, and drafting company-wide emails.

Experience

• 4-5 years in a fast-paced marketing setting, preferable in the B2B and/or technology space.
• Experience executing branding and campaign strategies, with some level of exposure to aspects of digital marketing a plus.
• Ability to think strategically and understand a company's business goals.
• Excellent verbal and written communication skills.
• Excellent listening, negotiation and presentation skills.
• Strong attention to detail and project management skills.
• Experience managing junior team members is a plus.

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