Senior Marketing Manager (B2B)

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

What we offer in return:

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development

Job Description

We are looking for Regional B2B Senior Marketing Manager to join our team, reporting to the Head of Marketing for South Asia and Sub-Saharan Africa region. This role involves full ownership of the regional digital marketing strategy, driving partnerships, account-level marketing, and delivering measurable outcomes. Key responsibilities include planning and executing impactful marketing initiatives to meet partner needs, enhance customer acquisition and retention, and achieve value-driven metrics. The role requires informed decision-making, strategic prioritisation, and collaboration across departments while fostering an inclusive and ethical culture. By aligning regional efforts with global best practices, this position plays a vital role in market expansion. Plan and execute annual marketing activity on a designated portfolio and/or customer channel, ensuring that agreed objectives and targets are met.

If you’re a strategic thinker and can use data to evidence and rationalise your marketing plans, whilst working to budget, this role could be for you! 

What you'll be doing:

• Design and execute targeted marketing campaigns and account-level initiatives to drive customer retention.
• Lead the strategic development of digital marketing activities to develop and deliver an impactful marketing strategy for scaling outreach
• Lead a team of Omni-channel Marketers to create targeted and engaging marketing campaigns to attract and acquire our target audience
• Manage the annual budget for B2B marketing spend. Track performance against this and analyse channel ROI to take corrective action where needed
• Use insight gained from data analysis of marketing campaigns to inform proposals, decisions, and recommendations for action or change to senior leadership
• Delivering and ensuring customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions
• Build effective long-term and strategic relationships both internal (commercial, editorial, other departments) and external (e.g. funder partners, authors, societies, organisations) and have the ability to effectively influence outcomes.
• Monitor market trends, competitor activities, customer needs, and technological advancements, and share key insights with the team.
• Organise and lead events & conference participation to ensure successful execution and enhanced engagement. Analyse metrics to evaluate effectiveness and drive continuous improvement.
• Accountable for managing own learning, taking responsibility to identify and develop skills gaps.

Qualifications

The ideal candidate will have:

• Possess skillset in digital marketing to demonstrate a solid understanding of online channels, SEO, SEM, social media, and analytics
• Showcase expertise in content marketing in creating engaging and impactful content across various platforms.
• Demonstrate proficiency in data analytics tools and possess the ability to interpret data to make informed marketing decisions.
• Stay abreast of AI and machine learning trends in marketing, understanding how these technologies can enhance marketing strategies.
• Understanding of project management tools
• Flexible and adaptable, resilient to change, and with the ability to successfully influence and work in a matrix-environment.

Skills and Behaviours Required

• Excellent marketing portfolio/channel, partnership, & communication management skills
• Flexible and adaptable with the ability to influence and work in a matrixed environment. 
• Commercial and customer focus
• Critical and analytical ability
• Understanding of statistical and financial information and high level of numeracy
• Delegates effectively

Role Purpose:

Marketing planning and execution for a designated portfolio and/or customer channel, ensuring agreed value creation metrics are achieved and recommendations are made, as well as providing guidance on your domain area.

Shared Commitments

Leads innovative solutions with clear goals, integrating best practices and communicating the rationale to build trust. Makes informed decisions using diverse data sources, manages performance with discipline, and prioritises strategically. Enhances customer experiences by balancing needs with organisational objectives. Promotes ethical behaviour, collaborates across departments, and empowers team expertise, fostering an inclusive culture.

Additional Information

Location: This role is based at our India - New Delhi office. You must have the right to work and live in India. The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance to ensure that as a balanced worker they can make it to our office locations to collaborate as required.

Internal candidates will be eligible to continue their current working arrangements. 

Closing date for applications: Monday 30th January 2025

Taylor & Francis Group an Informa Business

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected] 

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/