Senior Marketing Manager, Asia

Gaming:

Welcome to the world of land-based gaming. At Light & Wonder, it’s all about the games, and our Gaming team builds cutting-edge technology, products, and content for the most iconic casinos and operators across the globe.

Position Summary

The role holder will be expected to interact with customers and thus needs to be confident with strong presentation skills. The candidate should have the ability to think strategically as well as execute to ensure content delivery on time. The Senior Marketing Manager will partner closely with the Marketing Center of Excellence, located at company HQ in Las Vegas, Nevada. This role will help our Asia marketing programs stay aligned with our overall global marketing strategy as well as brand guidelines. The Senior Marketing Manager will report to the Senior Director, Global Marketing and sit on a global team of marketing managers.

• Sales Enablement
  • Create and manage sales enablement materials, including product demos, pitch decks, case studies, and competitive intelligence to empower the sales team
  • Lead cross-functional collaboration with product management, customer strategy, marketing, and sales teams to ensure a seamless flow of product updates, feedback, and insights that influence both product development and sales strategies
  • In conjunction with customer strategy, conduct ongoing market and competitive analysis to understand customer needs, market trends, and the competitive landscape, providing insights that shape sales positioning and tactics
  • Collaborate with product and sales to deliver product positioning, key differentiators, for new product launches, to ensure effective and aligned communication across channels (events, presentations, marketing collateral)
  • Oversee Asia requirements and process to utilize the Center of Excellence for creative assets from concept to final product to support all go-to-market activities for product launches
  • Prioritize creative briefing and creative requests in line with product roadmap planning
  • Proactively take inventory of the current set of creative marketing assets, ensuring assets in use follow brand guidelines and increase awareness for all lines of business. Ensure marketing assets are attractive and resonate with our target audience.
  • Prioritize digital asset management for both sales teams and their customers via our sales enablement platform (Highspot) and our customer portal
  • Plan and support internal training sessions for Asia commercial teams
• Planning and Execution
  • Drive product marketing support for an ever-evolving product roadmap
  • Use excellent organizational skills to map detailed lists of assets required to support every product on the roadmap
  • Proactively drive marketing planning with product and sales teams in the region
  • Manage a dynamic product launch schedule against a timeline
• Customer Marketing & Events
  • Cultivate and manage positive relationships with customers across the region
  • Developing strategic customer and product value propositions, messaging that map to our product roadmap that resonates with our target audience.
  • Concept and coordinate creative approach, strategy and execution of multi-channel email and social media campaigns that resonate with Asia L&W customers
  • Strategic planning, execution, and management of high-impact events, ensuring seamless operations, stakeholder alignment, and measurable outcome
  • Coordinate and align cadence for customer comms with sales and customer strategy, with an emphasis on consistency and roadmap alignment
• Stakeholder Management
  • Keep stakeholders informed about marketing initiatives, progress, and performance through regular updates and clear reporting.
  • Actively seek input from key stakeholders (such as sales, customer product, and leadership) to ensure marketing efforts are aligned with their priorities and objectives.
  • Collaborate with cross-functional teams to ensure alignment of messaging, and position reflects the overall vision and goals of the organization
  • Set realistic goals and timelines, and addressing any concerns or objections to ensure buy-in and support from all relevant parties
• Digital Marketing
  • Enhance online visibility for good news, product launches, and partnerships in the region through the following:
    • Develop and coordinating social media content for sales reps and the official corporate account, with an emphasis on LinkedIn
    • Help lead adoption of emerging technologies and platforms to accelerate L&W digital programs

Qualifications

List of Essential Job Functions:

• Develop go to market strategies for all product launches within the Asia market
• Manage the development and execution of all marketing events and campaigns with clear communication to both internal and external stakeholders
• Write up creative briefs for digital, print, video, and other marketing collateral to be designed and approved at the Marketing Center of Excellence
• Coordinate with Marketing Center of Excellence to advise on creative projects as they evolve from requests to completed assets
• Work to oversee placement and effectiveness of creative assets and report on performance and ROI
• Develop and create content for sales enablement including brochures, catalogs, product info sheets, sales decks, advertisements, and product features for media
• Maintain and share knowledge on applicable advertising and digital marketing standards and laws
• Support sales teams and executive leadership with game launch packs and information to aid uptake of content and broaden distribution
• Source local merchandising & distribution partners and be responsible for those relationships
• Manage the merchandise & promotional inventory
• Manage the upkeep and development of an online Customer Portal to ensure timely access to key marketing materials
• Coordinate with regional sales and product leaders to execute product launches for all main lines of business
• Work with the global center of excellence to source campaign collateral/artwork
• Collaborate with partners to better understand and support marketing strategies for casino operators across Asia

Work Experience

10+ years of experience in a professional marketing function, i.e., Product Marketing, Casino Game Marketing, Brand Management, Product Sales, etc.
Knowledge, Skills and Abilities

• Strong knowledge of the business and long-term strategic goals
• Ability to analyze external factors influencing product performance
• Strong project management and leadership skills
• Demonstrated ability to work effectively in a diverse work group
• Excellent written, verbal, and interpersonal skills
• Ability to multi-task
• Strong problem-solving skills
• Strong analytical skills

Education

Bachelor’s degree (or equivalent combination in education and experience) in project management, marketing, communications, business, or similar.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.

Work Conditions

The work conditions are representative and typical of similar jobs in comparable organizations. Some domestic and international travel may be required.

Light & Wonder and its affiliates (collectively, L&W) are engaged in highly regulated gaming businesses. As a result, certain L&W employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation, or contracts. In order to ensure L&W complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, L&W requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with L&W (to the extent permitted by law), you shall be asked to consent to L&W conducting a due diligence/background investigation on you. This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above. L&W is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, sexual orientation, veteran status, or on the basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here: EEOC Poster.