Senior Marketing Manager, Asia-Pacific

Posted 2 Days Ago
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Tokyo
Senior level
News + Entertainment
The Role
The Senior Marketing Manager, Asia-Pacific at IMAX will manage and grow marketing relationships with partners, focusing on integration of IMAX messaging in campaigns. Responsibilities include developing marketing initiatives, building launch plans for new locations, and collaborating with global teams to execute cohesive marketing strategies.
Summary Generated by Built In

IMAX is not your everyday entertainment experience. With over 50 years of history as a global innovator in entertainment technology, our employees and their careers have constantly gone beyond the ordinary at IMAX. We combine proprietary technology with industry-leading knowledge and relationships with top studios and filmmakers to create theatrical experiences that take audiences beyond the edge of their seats to a world they never imagined. IMAX has revolutionized the way people experience movies and continues to push the boundaries of entertainment experiences beyond blockbusters and into exciting new directions. 

Come explore IMAX – where innovation, creativity and passion come together. Get inspired, get involved, and ignite your future with IMAX!

Job Description:

The role of the Senior Marketing Manager, Asia-Pacific will be to manage and grow partner relationships across the region from a marketing perspective, with a particular focus on growth in Japan. Their primary responsibilities will focus on the day-to-day planning/execution of IMAX-focused marketing initiatives, while ensuring that partners strongly integrate IMAX in their own marketing efforts. The Marketing Manager will work collaboratively with IMAX’s various exhibitor, studio and agency partners to strengthen relationships towards maximizing box office performance results.

This role is located in Tokyo, Japan.

What you’ll be doing:

  • Develop and nurture marketing relationships with exhibitor partners to ensure deep integration of IMAX messaging in film marketing and brand campaigns, focusing on raising IMAX brand knowledge and IMAX box office

  • Act as the frontline representative and IMAX evangelist for key marketing partners, ensuring they are fully aware of the strong IMAX benefits to their business

  • Assist in the development and implementation of ROI-positive, best in class, IMAX-centric film and brand marketing campaigns that deliver against IMAX GBO and attendance growth

  • Build and execute launch plans for new IMAX locations across the region, working closely with exhibitor partners

  • Work with the Global Brand, Film Marketing, and Communications teams out of the United States, and International Film & Exhibitor Marketing out of the UK to ensure cohesive regional marketing plans are executed

  • Manage and grow the local Japanese social channels (via agency support)

  • Assist in researching local territory cinema business and apply learning to deliverables

What we’re looking for:

  • Bachelor’s degree in marketing, communications, business administration or other applicable discipline

  • 8+ years of experience working in account management or marketing in Japan, (ideally in the entertainment or adjacent industries) with strong account and project management experience

  • A proven track record in developing and growing relationships with large partners from a B2B perspective, ideally within a consumer goods or media/entertainment environment

  • Native-level Japanese ability, with fluency in English (business level or higher) is required

  • Must be extremely flexible, welcome change, and have the confidence to work independently when required

The ideal candidate will have:

  • Results Driven - A results driven mentality, able to continually optimize performance

  • Industry Experience - Experience developing and executing marketing plans in the theatrical or home entertainment industry, or relevant peripheral industries

  • Relationship Management - Exceptional relationship management capabilities, including the proven ability to negotiate and influence outcomes with a proactive and thoughtful approach

  • Organization - Excellent organizational skills and ability to prioritize multiple tasks in an environment of shifting priorities

  • Attention To Detail - Detail oriented and thorough, with strong written and oral communication skills

  • Teamwork - Able to both work in a team environment, and to work independently, be a self-starter and take the initiative

At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.
For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

The Company
HQ: New York City, NY
1,215 Employees
On-site Workplace
Year Founded: 1967

What We Do

IMAX corporation is an entertainment technology company, specializing in motion-picture technologies and large-format motion-picture presentations. Leading the way in immersive theatre experiences since 1968, a culture of innovation is at the very core of IMAX. From the introduction of stadium seating, to developing the highest-resolution camera in the world, to our laser projection technology and our partnerships with the world’s best filmmakers, there is no one like IMAX.

We have more than 1,500 IMAX theatres in more than 80 countries and territories around the globe. We can be found in destination entertainment centers and multiplexes as well as some of the most prestigious educational institutions worldwide. To exceed the needs of our filmmaking partners, our exhibitors and our fans, IMAX is determined to continue pushing movie technology forward. IMAX corporation is a publicly traded company listed on the New York Stock Exchange (NYSE: IMAX).

Partnering with some of Hollywood’s top filmmakers is a major part of IMAX’s mission. Our various technologies and services extend beyond our cameras and our proprietary DMR process and can be scaled to suit a variety of needs. Leading directors are increasingly asking IMAX to join the moviemaking process from the very start. For a growing number of Hollywood movies, IMAX is part of the film’s DNA. That means, oftentimes, an IMAX movie is conceived as an IMAX movie – with the filmmaker working with IMAX to decide which parts should be shot with an IMAX camera, what kinds of techniques make the most of the IMAX screen, sound and theatre, and how the drama should unfold to take advantage of IMAX’s larger format, richer color, sheer scale and impact.

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