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Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values.
The Difference You Will Make:
The Senior Marketing Lead, Japan will report to the Senior Marketing Lead, APAC. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will also act as a thought partner, sounding board, and consultant to the Senior Marketing Lead, APAC regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market.
With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.
This role is based in Japan.
A Typical Day:
- Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
- Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
- In partnership with other marketing stakeholders, develop and deliver the APAC marketing strategy, balancing alignment with global strategy and regional opportunities.
- Be the relentless advocate for localization across Japan; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
- End to end execution and monitoring across all global and local marketing efforts and campaign activity.
Your Expertise:
- Minimum 12+ years in a relevant marketing role, preferably with experience at a fast paced startup or technology company
- Experience working across Japan and ideally APAC
- Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
- An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
- Solid business acumen to understand key business and consumer levers that unlock growth
- Experience managing agencies and large, multinational teams internally
- Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
- Willingness to regularly travel internationally
- Record of success in leading teams, measurement of ROI, and accountability for results
- Ability to thrive in a fast-paced startup environment
- Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
- The ability to work at both strategic and tactical levels
- Fluent in English and Japanese (written and verbal)
- Appreciation for design and a passion for Airbnb
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
What We Do
Airbnb is a community based on connection and belonging—a community that was born in 2008 when two hosts welcomed three guests to their San Francisco home, and has since grown to 4 million hosts who have welcomed over 800 million guest arrivals to about 100,000 cities in almost every country and region across the globe. Hosts on Airbnb are everyday people who share their worlds to provide guests with the feeling of connection and being at home. At Airbnb, we believe that hosts, guests and the communities where we operate are all stakeholders we have a responsibility to serve, and that by serving them alongside our employees and investors, we will build an enduringly successful company.
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