Senior Marketing Executive

Job Description

The Adviser Marketing team leads how we position, communicate and engage with UK financial advisers across our advised platform offering and Managed Portfolio Service. Working across marketing, distribution, product, sales and compliance, the team supports brand, client experience and commercial goals. We combine industry expertise with modern B2B marketing capability to strengthen adviser relationships and help define excellent marketing in the UK platform market. Our collaborative culture helps enable our clients to be better investors. 

About the Role 

As Senior Marketing Consultant, you will support adviser-facing marketing across the platform marketing team. This hands-on, senior professional role translates briefs into clear copy, email, web, social and sales enablement assets for acquisition, engagement, growth and retention campaigns. You will partner with campaign, content, events, product marketing and Sales colleagues, building experience across demand generation, adviser engagement, digital marketing and campaign operations. Your work will strengthen adviser relationships and support Aberdeen Adviser’s growth and transformation strategy.

The breadth, ownership and learning on offer will help you invest in your tomorrow.

Key Responsibilities:

• Support integrated marketing campaigns across acquisition, engagement, growth and retention, from planning through delivery. 

• Create and adapt high-quality email, web, social, adviser communication and sales enablement assets in line with campaign briefs. 

• Promote and support webinars, events, reports and thought leadership that engage UK financial advisers. 

• Monitor campaign performance and prepare clear reports that identify results, insights and opportunities for improvement. 

• Maintain campaign plans, trackers, timelines and documentation, delivering activity to agreed time, scope, budget and quality. 

• Apply Aberdeen brand, tone of voice and financial promotions governance requirements, while building effective relationships across marketing, distribution, product and compliance. 

About the Candidate:

• Experience in marketing, communications, campaigns, content or digital activity, including support for multi-channel campaigns. 

• Strong written communication and copywriting skills, with close attention to detail and a consistent commitment to quality. 

• Excellent organisation and project coordination skills, with the ability to manage several priorities and deadlines. 

• Proactive ownership, curiosity and a willingness to learn and contribute ideas for continuous improvement. 

• Confident relationship-building skills and the ability to collaborate effectively with colleagues across different functions. 

• Comfort working with campaign data, reporting and performance metrics to identify useful insights. 
• Experience in financial services or another regulated environment, with knowledge of financial promotions regulations. 

• Knowledge of Salesforce, Marketing Cloud or a comparable marketing technology platform. 

• Understanding of customer journeys, audience segmentation and lead generation principles. 

We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.

We want you to be the real you throughout our recruitment process. Sharing your diversity information helps us understand the reach and impact of our hiring practices, and build a workplace where all people can thrive and belong.

This information is kept separate from your application and is not visible to recruiters, hiring managers, or assessors at any stage.

Our benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.

An inclusive way of working

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.