Devsinc is looking for a creative and execution-focused Sr. Marketing Executive – Brand & Engagement to join our Marketing team . In this role, you will be responsible for strengthening Devsinc's corporate and employer brand through engaging digital campaigns, content creation, and people-focused marketing initiatives. You will work closely with cross-functional teams to promote our culture, showcase our projects, and position Devsinc as an employer and technology brand of choice.
If you're passionate about digital marketing, branding, storytelling, and creating campaigns that leave a lasting impact, we'd love to hear from you.
Core Responsibilities
1. Execute branding and marketing campaigns that enhance the visibility of Devsinc and its ongoing projects.
2. Develop and publish engaging content across social media platforms, including graphics, reels, videos, and written content.
3. Plan and execute employer branding initiatives that effectively showcase Devsinc's culture, values, people, and achievements.
4. Create compelling campaigns that generate excitement and FOMO (Fear of Missing Out), encouraging audiences to stay connected with Devsinc's latest initiatives.
5. Coordinate and execute employee engagement activities and internal marketing campaigns.
6. Collaborate with HR, Design, and other business teams to ensure consistent brand messaging across all communication channels.
7. Monitor campaign performance, audience engagement, and content effectiveness, providing recommendations for continuous improvement.
8. Stay updated with the latest digital marketing trends, social media algorithms, and emerging content formats.
9. Assist in planning and executing marketing events, campaigns, and promotional initiatives.
10. Ensure all marketing materials align with Devsinc's brand identity and communication standards.
Requirements
1. Bachelor's degree in Marketing, Media Sciences, Business Administration, Communications, or a related field.
2. 2–3 years of professional experience in digital marketing, branding, employer branding, or marketing execution.
3. Demonstrated experience executing successful branding or digital marketing campaigns.
4. Experience managing employee engagement or community-building initiatives is preferred.
5. Strong understanding of social media platforms, audience engagement, and content strategy.
6. Excellent communication, collaboration, and project management skills.
7. Creative mindset with a strong focus on execution and attention to detail.
Technical Skills
1. Canva
2. CapCut
3. Social media content creation
4. Reels and short-form video production
5. Basic graphic design principles
6. Copywriting and content creation
7. Employer branding
8. Digital marketing and campaign execution
9. Social media analytics and performance tracking
Portfolio Requirement
1. Applicants are required to submit a portfolio demonstrating previous work, including:
2. Branding campaigns
3. Social media content
4. Reels and short-form videos
5. Graphic designs
6. Employer branding initiatives
7. Marketing campaigns with measurable results
Skills Required
- Bachelor's degree in Marketing, Media Sciences, Business Administration, Communications, or related field
- 2-3 years professional experience in digital marketing, branding, employer branding, or marketing execution
- Demonstrated experience executing successful branding or digital marketing campaigns
- Experience managing employee engagement or community-building initiatives
- Strong understanding of social media platforms, audience engagement, and content strategy
- Excellent communication, collaboration, and project management skills
- Creative mindset with strong focus on execution and attention to detail
- Proficiency with Canva
- Proficiency with CapCut
- Experience creating social media content, reels, and short-form videos
- Basic graphic design principles
- Copywriting and content creation skills
- Experience with employer branding and marketing campaign execution
- Ability to track and analyze social media performance/analytics
- Portfolio submission demonstrating branding campaigns, social media content, reels/short-form videos, graphic designs, employer branding initiatives, and measurable campaign results
Devsinc Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Devsinc and has not been reviewed or approved by Devsinc.
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Healthcare Strength — OPD and IPD medical coverage, along with health insurance mentions, indicate a meaningful healthcare offering.
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Flexible Benefits — Work-from-home options, workation opportunities, and paid leave point to flexible arrangements for where and when work is done.
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Wellbeing & Lifestyle Benefits — Access to gyms and salons, plus various allowances and occasional trips or events, add lifestyle value beyond base pay.
Devsinc Insights
What We Do
We integrate global leaders in web development with passionate Asian talent to get a unique blend of Quality and Affordability. We are headquartered in California and work consistent eastern and pacific standard hours. We like ad hoc pairing as necessary, TDD, and working with other agencies to make things happen. We contribute to open source projects and genuinely enjoy coding. We are also committed to teaching, and spreading knowledge!
