At Lalamove, we believe in the power of community. Millions of drivers and customers use our platform to connect and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as possible. We have massively scaled our efforts globally and now have our sights on taking our best-in-class technology to the rest of the world. And we need your help to get us there!
We are looking for a Senior Regional Marketing Executive based in Hong Kong. The ideal candidate possesses a strong background in marketing with a blend of online and offline media experience. This role requires excellent communication skills in both English and Chinese and the ability to work collaboratively across diverse markets.
What you'll do:
Market Alignment & Performance Monitoring: Hold regular syncs with local market marketing teams to actively check live campaign metrics, audit status, and monitor media spending pacing. Flag red markets for deep-dive review and intervention
End-to-End Campaign Delivery Optimization: Bridge and strengthen workflows from business strategy to local execution, overseeing the lifecycle stream: Strategy -> Execution -> Creative/Localization -> Performance Adjustment. Identify gaps in top/mid/bottom-funnel alignment and provide actionable recommendations.
AI Integration & Automation Scaling: Spearhead and scale AI tool adoption within local marketing arms to enhance structural workflows, lower creative overhead, and boost production efficiency.
Asset Quantity & Quality Gatekeeping: Review localized channel assets, act as the regional creative gatekeeper, and develop systemic workflows to rapidly scale up cross-market creative adaptation and asset variations.
Cross-Market Learning & Strategy Standardization: Extract data-driven learnings from successful regional strategies and build unified playbooks to ensure ad product adoption consistency.
The candidate will steer regional campaign efficiencies, drive cross-market alignment, and manage end-to-end delivery performance across a portfolio of markets:
What you'll need:
Must-Have
Experience: 2–4 years of hand-on experience managing multi-market digital marketing campaigns, with a strong preference for a proven background in a digital performance, creative, or social-first advertising agency.
Platform Competency: Full technical mastery of full-funnel account structures, optimization, and bidding setups across major distribution channels, specifically Google Ads (Pmax, YouTube, DV360, etc.), Meta Business Manager, TikTok, etc.
Analytical & Technical Skills: Experience in campaign setup, including budgeting, bidding, targeting, optimisation. Coaching mindset, can explain complex issues to various markets with varying capability.
Strategic Auditing Acumen: Demonstrated capability in diagnosing account health, structural flaws, budget misallocations, and conducting rigorous operational geo-targeting health check audits.
Adaptability & Localization Sensitivity: Deep commercial empathy to balance centralized functional direction with localized execution factors.
Language: fluent in English, additional regional language is a plus
Familiarity with AI tools (ChatGPT, Claude, MCP)
Regional working experience (regional account with overseas market knowledge)
Nice-to-Have
Skills Required
- 2-4 years hands-on experience managing multi-market digital marketing campaigns
- Proven background in digital performance, creative, or social-first advertising agency
- Technical mastery of full-funnel account structures, optimization, and bidding across Google Ads (Pmax, YouTube, DV360), Meta Business Manager, TikTok
- Experience in campaign setup including budgeting, bidding, targeting, and optimisation
- Coaching mindset and ability to explain complex issues to markets with varying capability
- Ability to diagnose account health, structural flaws, and conduct operational geo-targeting audits
- Ability to balance centralized strategy with localized execution (adaptability and localization sensitivity)
- Fluent in English
- Familiarity with AI tools (ChatGPT, Claude, MCP)
- Regional working experience or knowledge of overseas markets
Lalamove Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.
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Strong & Reliable Incentives — Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
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Healthcare Strength — Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
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Leave & Time Off Breadth — Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.
Lalamove Insights
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
