株式会社Mintel Japan(ミンテルジャパン)は1972年に創立されたロンドンに本社を構える市場調査会社「Mintel Group」の日本法人です。世界86ヵ国の日用消費財の新商品を検索できるデータベースやグローバルトレンドを紹介するレポートを始めとする汎用性の高い�報サービスを、日本国�で事業展開している日系・外資系企業にご提供しております。新商品開発や競合他社の動向に関わる調査案件や専門的な分析、市場調査も請け負っており、お客様のビジネスの成長をサポートする様�なサービスを展開しております。
東京オフィスチームの拡張に伴い、新たなポジションとしてB2Bシニア・マーケティング・エグゼクティブを募集しています。 マーケティング・オートメーション・プラットフォームの使用経験があり、広範囲にマーケティング・PR業務に精通している方を求めております。
日本マーケティング＆PRマネージャーの直下で、日�のマーケティング業務およびリードジェネレーション施策などの実行を�当していただきます。
【業務詳細】
- 収益につながる質の高いマーケティングキャンペーン・PR活動の実施と提供。
- Mintel Japanが出展する展示会、カンファレンス、セミナーのコーディネートと現地サポート。
- ウェビナー、Eメール、展示会、カンファレンスなど様�なイベントのスケジュール管理や各ステークホルダーとのリエゾン業務。
- Salesforceを活用し、マーケティングキャンペーンの効果やROIに関する継続的なレポートを作成し、定期的に関連部署に�有。
- コンテンツ、デザイン、プロダクト、リサーチチームと連携し、効果的なキャンペーンを実施。
- 他チームの同僚や役職�と密接に連携し、会社に成長をもたらすマーケティングキャンペーンやPRチャネルを模索。
■英語の利用頻度
海外オフィスとのメールのやり取りや会議の際にビジネスレベルのリスニングスキルとライティングスキルが�要になりますが、部門長は日本人のため、日常的なコミュニケーションは日本語になります。
【�力ポイント】
アクセス抜群のオフィス(丸ビル・各線直結) / チャレンジできる環境 / オープンで風通しのよい社風/
安定して働ける環境 / 優秀社員表彰制度
【条件】
＜�要経験・スキル＞
- 英語力 (社�打合せ・コミュニケーション、資料作成などビジネス英語レベルのスピーキング、ライティング能力�須)
- 5年以上のB2Bリードジェネレーション・キャンペーン実施経験
- Pardot、Marketo、HubSpotなどのマーケティングツールの使用経験2年以上
- メール文やレポートの概要をまとめる文章力、高いコミュニケーション能力（特に日本語）。
- 複数のタスクを正確に同時進行することのできるタスクマネジメント能力。大量のタスクが頻繁に発生する、ペースの速い環境で活躍できること。
- 優�順位をつけて、各タスクの期限を守ることができる。
- 複数の分野にまたがるチームの一員として働く能力。
- 協調性を持ち、チーム�の一員として働く能力、および�要なタスクを自分で考えて実行する能力 。
- 細部にまで細心の注意を払うことができる。
- Salesforce、Marketo（または同様の自動化ツール）、Zoom、WordPress、Canva、Google Docs/Sheets、Gmail、Microsoft Word、Excel、PowerPointの使用経験があること。
- イベント企画/コーディネーションの経験、PR業務の経験があれば尚可
Mintel is an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel's trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for 50 years.
With an expanding global presence, we have 1500+ employees. Our worldwide office locations include London, Chicago, Belfast, Düsseldorf, Shanghai, Tokyo, São Paulo, Seoul, Sydney, Singapore, Kuala Lumpur, Bangkok and Mumbai.
We are looking for a bright, dedicated, and revenue-focused B2B Marketing Executive to join our growing team in our Tokyo office. Ideally, you will have competency across multiple marketing & PR disciplines with particular experience and comfort using marketing automation platforms.
This role will see you reporting to the Japan Marketing & PR Manager as you take responsibility for executing marketing and demand generation initiatives.
What you will be doing:
- Execute and deliver quality demand Marketing campaigns and PR activities that drive revenue
- Coordinate and onsite support trade shows, conferences, and seminars for Mintel JAPAN to join
- Manage the varying channel activations including webinars, email, tradeshows, and conferences.
- Utilize Salesforce to produce ongoing reports on marketing effectiveness and ROI for distribution to marketing and sales leadership on a regular basis
- Partner with Content, Design, Product, and Research teams to deliver high-quality and effective campaigns and communications
- Work closely with peers and leadership to explore and test new growth marketing & PR channels.
What we are looking for from you:
- 5 years of experience executing B2B lead generation campaigns
- 2 years of experience using marketing tools like Pardot, Marketo, or HubSpot.
- Be an effective communicator, both written and verbal, especially in Japanese, with an ability to craft marketing messages.
- Business level of English skills, comfortable writing emails and attending meetings with other regions.
- Thrive in a fast-paced environment with multiple simultaneous tasks, tight deadlines, and frequent high-volume periods
- Ability to work as part of a multi-disciplinary team
- Ability to work well within a team, as well as the ability to work independently
- Be able to multitask, prioritize, and meet deadlines
- Have meticulous attention to detail
- Previous experience with Salesforce, Marketo(or similar automation tools), Zoom, WordPress, Canva, Google Docs/Sheets, Gmail and Microsoft Word, Excel and PowerPoint
- Previous event planning/coordination would be a plus
What We Offer
- A culture that supports true collaboration whilst embracing remote working.
- Flexi-time working hours (start working between 8:00 am and 10:00 am).
- Blended (office/home) approach to work.
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company.
- Home office IT equipment allowance, as the working model will be a blend of office and home working.
- Generous annual leave and wider circle employee benefits.
- Additional one day off to celebrate your birthday.
- Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
- Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable).
- Mental health and wellbeing support via Modern Health App and Employee Assistance Programme.
- Beautifully designed offices to foster collaboration and fun.
Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace
#LI-MY
Top Skills
What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
