Senior Marketing Data Analyst

Driving Rocket's Data-Driven Marketing Strategy
At Rocket, we're not just analyzing data—we're transforming it into strategic insights that propel our marketing efforts to new heights. This critical Senior Marketing Analytics role sits at the intersection of technology, strategy, and innovation, empowering our teams to make smarter, more impactful marketing decisions.

Why This Role Matters
In a digital landscape where every marketing dollar counts, this position is crucial to our mission of optimizing marketing performance and driving unprecedented growth. You'll be the strategic architect behind our marketing intelligence, translating complex data into clear, actionable narratives that guide our multi-channel marketing approach.

About the role

• Translate full-funnel data into actionable insights and compelling narratives that guide marketing strategy and identify optimization opportunities
• Build and manage dashboards to monitor marketing campaign and channel performance across the full funnel, from awareness through conversion
• Design and execute incrementality tests to evaluate the effectiveness of campaigns, channels, and messaging
• Partner closely with marketing teams to set campaign objectives, define KPIs, and report on performance
• Architect end-to-end measurement solutions that ensure accurate tracking of audience segmentation, campaign effectiveness, and overall marketing ROI

About you

Minimum Qualifications

• Bachelor’s degree or higher in statistics, economics, computer science, or a related field
• 5+ years of experience as a data analyst or data scientist specifically supporting marketing or advertising teams
• Skilled in SQL, Python or R, and analytics tools like Power BI, AWS, Amplitude; Sprout experience is a plus
• Solid background in statistical analysis, predictive modeling, and experimental design
• Strong problem-solving and critical thinking skills
• Experience with large and complex datasets, including unstructured data
• Excellent communicator, able to make technical topics clear for any audience

Preferred Qualifications

• Master’s degree or MBA
• Consulting experience providing analytical insights to marketing teams
•  Proven ability to connect analytics to marketing strategy—shaping campaigns, channel mix, and audience segmentation
•  Experience with marketing attribution, customer journey analytics, multi-touch analysis, and demonstrating business impact through data
•  Expertise in analyzing and optimizing multi-channel marketing strategies and integrating data from multiple sources
• Experience architecting data solutions to ensure proper capture of audience segmentation and campaign performance metrics
• Comfortable with marketing tech stacks and integrating diverse data sources
•  Knowledge of agile project management
• Advanced technical skills in Python, R, SQL, Power BI, AWS, Amplitude, Adobe Analytics and Sprout Social
• Hands-on experience with machine learning, cloud analytics, performance measurement, and attribution technologies

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].