Who Are We?
Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.
With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting
We are looking for a Senior Marketing Analyst focused on measurement and signal engineering — ensuring Meta, Google Ads, TikTok, and other ad platforms receive accurate, timely, and high-quality conversion signals. You will work closely with Marketing, Product, Data Engineering, and ad platform representatives to improve campaign measurement and optimization.
Main ResponsibilitiesMarketing & signal optimization — Partner with Marketing and ad network representatives to improve conversion signals, assess product and ad platform changes, and investigate signal-related performance drops.
Ad network S2S integrations — Design and maintain conversion pipelines for ad networks with support from Data Engineering team. Ensure timely, deduplicated, and high-quality signal delivery.
New ad platform onboarding — Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing
Pixel & GTM management — Manage GTM releases across multiple web properties and implement pixels and conversion events for ad networks.
Signal quality & monitoring — Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads. Build monitoring and alerts for errors, latency, coverage, and discrepancies.
UTM & Attribution — Maintain UTM parameters and campaign naming conventions and ensure correct attribution.
Reporting & analytics — Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics. Define Signal Engineering metrics.
Marketing datasets — Build and maintain custom marketing datasets
3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking
Advanced SQL (window functions, CTEs, performance-aware querying, data quality checks) and experience working with large data warehouses
Hands-on experience with Google Tag Manager
Experience with visualization tools (Tableau, Looker, or similar) — Tableau is our primary BI tool
Proven experience partnering with performance marketing / UA stakeholders and communicating insights to non-technical audiences
Understanding of browser-side and server-side tracking
Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies, and conversion setup
Solid understanding of marketing metrics
Understanding of GDPR-compliant tracking approaches
Ability to communicate effectively in English (written + spoken)
Understanding of mobile attribution & tracking, including SKAdNetwork (SKAN), and experience with an MMP such as AppsFlyer, Adjust, or similar.
Experience with incrementality and holdout testing (e.g. Meta Conversion Lift, Google Ads Conversion Lift, geo-experiments) to validate the impact of signal changes on campaign performance
Experience with Meta Conversions API (CAPI) or Google Data Manager API.
Experience with LTV modeling and calculations, preferably for subscription-based products.
Experience with Airflow, dbt, or similar data tools.
Candidate journey
⭕️ Recruiter call --> ⭕️ Technical interview --> ⭕️ Take-home Task --> ⭕️ Panel presentation
Check out some of our products
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro
Skills Required
- 3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking
- Advanced SQL, including window functions, CTEs, performance-aware querying, and data quality checks
- Experience working with large data warehouses
- Hands-on experience with Google Tag Manager
- Experience with visualization tools such as Tableau or Looker
- Experience partnering with performance marketing or user acquisition stakeholders
- Understanding of browser-side and server-side tracking
- Hands-on knowledge of at least one advertising platform, including campaign types, bidding strategies, and conversion setup
- Solid understanding of marketing metrics
- Understanding of GDPR-compliant tracking approaches
- Effective written and spoken English communication
- Understanding of mobile attribution and tracking, including SKAdNetwork
- Experience with a mobile measurement partner such as AppsFlyer or Adjust
- Experience with incrementality and holdout testing
- Experience with Meta Conversions API or Google Data Manager API
- Experience with LTV modeling and calculations for subscription-based products
- Experience with Airflow, dbt, or similar data tools
What We Do
Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs, and a suite of 5 revolutionary apps, we have positively impacted millions of users, fostering healthy habits and overall well-being. With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. Headquarted in Cyprus, our reach extends across us, Ukraine, Poland, the UK, and Spain, bringing together diverse talents and perspectives. From intuitive nutrition trackers to innovative fitness solutions, we're empowering individuals to embark on a transformative journey toward optimal health and happiness. But we don't stop there. At Welltech, we're not just breaking boundaries; we're reshaping the future of nutrition, wellness, mindfulness, and fitness. The exciting part: Our mission goes beyond mere app development. We're building a holistic ecosystem of products designed to seamlessly integrate well-being into every facet of life. Join us at Welltech and be part of a revolution that's redefining what it means to live well in the digital age.
