Senior Marketing Data Analyst - Paid Social

Posted Yesterday
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London, Greater London, England, GBR
Hybrid
60K-85K Annually
Senior level
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
Analyze paid social audience and platform performance data, design experiments, optimize budgets, and identify measurement improvements. Own dbt data pipelines, monitor data quality, and maintain BI dashboards in Looker or Lightdash. Develop analytical frameworks, investigate anomalies, and communicate insights, risks, and trade-offs to Paid Social and cross-functional teams. Apply attribution, unit economics, incrementality, and marketing measurement expertise across platforms including Meta, TikTok, Reddit, and Snapchat.
Summary Generated by Built In
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We are looking for a results-oriented Senior Data Analyst to join our Marketing Analytics team at Wise. Our mission, "Money Without Borders," inspires us to create the best ways to move and manage money globally. If you're excited about this mission and want to make a real impact, this role is perfect for you. You'll work closely with our Paid Social Marketing team to develop strategies that boost our performance across paid social platforms including Meta, TikTok, Reddit, Snapchat, and emerging channels we're keen to expand into (such as X and Pinterest).

Key Responsibilities

  • Analyse the utilisation of audiences (including Lookalike audiences), and platform performance data to uncover optimisation opportunities across bidding, budgets, and testing.

  • Design and validate measurement signals through clean A/B testing (bonus: reconciling platform data against source-of-truth).

  • Own the paid social data infrastructure - building dbt pipelines and monitoring pipeline health to ensure data reliability.

  • Build, maintain, and audit BI dashboards (e.g. Looker, Lightdash) so stakeholders can self-serve reliable performance data.

  • Develop reusable analytical frameworks to quantify budget optimisation potential and independently trace anomalies to root cause.

  • Partner closely with Paid Social Managers, translating insights into strategy and proactively flagging risks and trade-offs.

  • Collaborate cross-functionally with Marketing Platform, Data Science, Marketing Science, and Analytics Engineering, staying agile to shifting dependencies.

  • Stay current with paid social trends in optimisation, tracking, and measurement.

Qualifications

  • 2+ years in a data/analytics role within the marketing domain, with hands-on experience designing and validating experiments (e.g. test-vs-control setups). 

  • Advanced SQL - comfortable writing multi-CTE queries against a cloud warehouse (Snowflake/BigQuery) unaided.

  • Proficiency in Python or R.

  • Experience building and maintaining dashboards/reports in a BI tool (e.g. Lightdash, Tableau).

  • Data quality mindset - auditing and fixing data discrepancies.

  • Familiarity with different attribution models and a general understanding of the limitations and trade-offs involved in measuring marketing performance.

  • Core unit economics fluency - CAC, LTV and contribution margin.

  • Strong stakeholder communication - comfortable explaining complex analysis to non-technical audiences and raising concerns or trade-offs proactively.

Nice to Haves

  • Proven dbt pipeline experience.

  • Familiarity with major paid social platforms (Meta, TikTok, Reddit, Snapchat).

  • Saturation/response curve modelling and budget optimisation experience.

  • Understanding of incrementality testing and Marketing Mix Modelling.

  • Experience with event-delivery and server-side tracking tools (e.g. Hightouch, CAPI) and click-ID based measurement (fbclid, ttclid, rdt_cid, sccid).

  • Experience with MMPs (Singular, AppsFlyer, Adjust).

Please note that Wise does not provide visa sponsorship for this role. Applicants must have the right to work in the UK.

Additional Information

Some of our benefits:

💰Base salary of £60,000 - £85,000

🚀RSU's in a growing and public company

🌎 Work from (almost) anywhere in the world for up to 90 days a year

🏠 Flexible working - you’re trusted to do the right thing and be responsible

🏥 Private Medical Insurance + Life Insurance

🏋️ Discounted gym memberships and cycle to work scheme

🏝️ A paid 6-week sabbatical leave after four years 

👶 26 weeks maternity leave at full pay

💪 An annual self-development budget

🚀 Annual Mission Days festival

🐶 Pet friendly offices 

🏃‍♀️ Lots of fun group activities like yoga, running and boardgame nights 

Find out more about our benefits in our London office. 

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Skills Required

  • 2+ years of experience in a data or analytics role within marketing
  • Hands-on experience designing and validating experiments, including test-versus-control setups
  • Advanced SQL, including multi-CTE queries against Snowflake or BigQuery, without assistance
  • Proficiency in Python or R
  • Experience building and maintaining dashboards or reports in a BI tool such as Lightdash or Tableau
  • Experience auditing and fixing data discrepancies
  • Familiarity with marketing attribution models and their measurement limitations and trade-offs
  • Fluency in CAC, LTV, and contribution margin
  • Strong stakeholder communication skills, including explaining complex analysis to non-technical audiences
  • Must have the right to work in the UK
  • Proven dbt pipeline experience
  • Familiarity with Meta, TikTok, Reddit, and Snapchat
  • Experience with saturation or response curve modelling and budget optimisation
  • Understanding of incrementality testing and Marketing Mix Modelling
  • Experience with Hightouch, CAPI, click-ID measurement, or server-side tracking
  • Experience with Singular, AppsFlyer, or Adjust MMPs

What the Team is Saying

Surendra
Smrithi
Pavan
Jennifer
Lindsay
Lauren

Wise Compensation & Benefits Highlights

  • Leave & Time Off Breadth Global paid time off is presented as 33–36 days including local public holidays, plus three “Me Days,” with a paid six‑week sabbatical and stipend after four years. Work-from-anywhere for up to 90 days per year after six months further complements time away and flexibility.
  • Equity Value & Accessibility RSUs are granted to all employees, enabling broad ownership in the company. Equity is positioned as a standard, company‑wide component of total rewards.
  • Parental & Family Support Parental leave is described as generous across markets, with U.S. pages listing up to 18 weeks fully paid for birthing parents and 8 weeks for non‑birthing parents. Additional family‑oriented supports such as onsite Mother’s Rooms and abortion travel benefits are noted in certain locations.

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The Company
9,000 Employees
Year Founded: 2011

What We Do

Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.

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Wise Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.

Typical time on-site: Flexible
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