Senior Marketing Data Analyst (m/w/d)

Yousician impacts and enriches the lives of millions of people by empowering them to play music they love, learn something new, and nourish their well-being with something meaningful. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play. 

And, you don't need to be a musician to join Yousician! 

We’re a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We’re for all players — from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you’re in the right place!

We’re looking for a Senior Marketing Data Analyst to own and elevate marketing analytics across Performance Marketing and CRM, spanning both app and web.

This is a highly impactful individual contributor role for someone who thrives in complex environments and enjoys bringing structure, clarity, and insight where systems and standards are still evolving. You will be the primary analytical partner for Performance Marketing & CRM, with broad ownership over measurement frameworks, reporting, experimentation, and decision support.

You’ll play a critical role in helping us improve marketing efficiency by improving attribution, standardizing metrics, enabling better spend decisions, and connecting acquisition efforts to long-term subscriber value.

• Own performance and CRM analytics across channels (Google, Meta, TikTok, Braze, etc.), app and web, from acquisition through subscription, retention, and LTV.
• Ensure consistent implementation, validation, and reporting of marketing performance metrics, in alignment with definitions and priorities set by leadership.

• Build, improve, and maintain attribution frameworks (multi-touch, incrementality-focused approaches) and support the development of MMM and predictive LTV/CAC models in collaboration with Data Science.
• Identify and address inconsistencies in tracking, event definitions, and conversion logic across platforms, operating systems and channels.

• Design and evaluate experiments to measure incrementality of channels, campaigns, creatives, and CRM initiatives.
• Partner with Performance Marketing and Creative to shape testing roadmaps and interpret results into clear budget and creative decisions.

• Build and evolve dashboards and reporting that move beyond surface-level reporting and actively inform decisions (e.g. spend vs. targets, efficiency vs. scale trade-offs).
• Translate complex analyses into clear, actionable recommendations for Performance Marketing, CRM, Monetization, Product, and senior leadership.

• Work closely with Performance Marketing, CRM, Design, Product, and Finance to support planning, forecasting, and quarterly growth initiatives.
• Help establish a strong, insight-driven decision culture within the Growth organization.

• Contribute to defining best practices for marketing data pipelines, documentation, and analytical standards in a growing, evolving data setup.
• Identify gaps in tooling, processes, and data quality, and proactively propose pragmatic solutions.

• 7+ years of experience in marketing or growth analytics for consumer apps or digital products, ideally subscription-based.
• Deep hands-on expertise in marketing measurement, including attribution models, incrementality, MMM concepts, cohort-based LTV analysis, and experimentation.
• Strong understanding of app and web tracking, including limitations, discrepancies, and common pitfalls.
• Advanced SQL skills and extensive experience working with marketing platforms (Google Ads, Meta, TikTok, etc.) and BI tools (e.g. Looker, GA4, Tableau).
• Experience with MMPs such as Adjust or AppsFlyer.
• Experience working with CRM data and tools (e.g. Braze), including lifecycle and retention analysis.
• Strong statistical intuition and data storytelling skills. You make complexity understandable and useful.
• Comfortable operating autonomously, setting structure where little exists, and influencing senior stakeholders.
• Business-minded and outcome-oriented. You care about impact, not vanity metrics.
• Excellent communication skills in English.

• Experience in mobile subscription or freemium app environments.
• Proficiency in Python, R, or similar analytical environments.
• Experience working with modern data warehouses such as Snowflake or BigQuery.
• Exposure to building analytics foundations or scaling marketing analytics in fast-growing organizations.

• You’ll have an opportunity to join our international team, backed by the top VC’s and competing with the best education applications in the world 
• You'll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
• You'll get a competitive compensation package - salary, perks- and work in an awesome office in the heart of Berlin.

Send us your application and CV (in English). Let's make the world a more musical place together! #rockon

Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica, Billie Eilish and more, Yousician empowers people to play music they love. Today Yousician employs 110+ professionals from nearly 30 nationalities. 

We're hiring, so come join our amazing team and help us make the world a more musical place!

At Yousician, we’re on

a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining

our team.

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.