Senior Marketing CRM Specialist

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Job Summary: The (REMOTE) Senior Marketing CRM Specialist is responsible for creating email strategies and campaigns to support Mattress Firm's marketing and promotional strategy and objectives. This role owns the ongoing development and optimization of existing email campaigns as well as partners cross-functionally to identify and launch new email initiatives. 

 
Essential Responsibilities 

• Develop and optimize promotional email campaigns to drive customer engagement both in-store and online. 

• Apply email best practices in customer segmentation, audience building, personalized offers and measurements to continuously drive email channel performance. 

• Create business cases for new email engagement opportunities and get buy-in from key internal stakeholders. 

• Communicate effectively with Creative and other internal stakeholders as well as external Email Service Provider or third-party vendor on email changes, scheduling, and asset delivery. 

• Develop test and learn plan to enable rapid experimentation to increase effectiveness of email programs and campaigns. 

• Evaluate KPI's for measuring success against organizational goals and work closely with the data/analytics team to continue improvements in measurements and customer segmentation. 

• Manage external vendor and partners to ensure quality deliverables and project timelines. 

• Complete all required training modules and certifications prior to the due date. 

• Ensure all safety policies and procedures are followed to ensure a safe work environment for all. 

• Communicate professionally with all internal and external contacts. 

• Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation. 

• Communicate any concerns or issues to leadership to ensure proper efficiency of department and company operations. 

Non-Essential Responsibilities 

• Execute Company initiatives and other activities requested by supervisor 

• Update job knowledge by participating in educational opportunities 

• Contribute ideas on ways to optimize or improve the team, the department, and the Company. 

Education 

• Bachelor's degree Marketing, Business, or related field required 

Professional Experience 

• 3+ Years Email Marketing experience required and 

• 1+ Years Experience in Retail preferred and 

• 1+ Years Salesforce Marketing Cloud Experience preferred 

Skills List 

• Adapts to new situations, changes, and shifts strategies to meet different types of challenges. 

• Skilled at completing projects and meeting deadlines. 

• Skillful in compiling, organizing and using data to enhance planning and effectiveness. 

• Adept at forming structures, patterns and connections from information, ideas and images. 

• Ability to invent and develop original ideas and turn new and imaginative ideas into reality. 

• Ability to storyboard. 

 
Competencies & Knowledge 

• Microsoft Office Products 

• Knowledge of design platforms (Figma, Azure Devops) 

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