The Role
Support integrated marketing campaigns across email, web, social, paid media, and sales. Conduct audience and campaign research, analyze performance, build reports and recommendations, manage campaign setup and calendars, write and proofread on-brand content, coordinate cross-functional teams, and optimize campaign performance through testing and segmentation.
Summary Generated by Built In
360 Live Media is seeking a Senior Marketing Coordinator to join our team in Washington, DC. This role is ideal for a marketing professional who can use data and audience insights to inform strategy, then translate that strategy into effective campaign execution and content.
You will support integrated marketing campaigns across email, web, social media, paid media, and sales channels. The role combines strategic planning, performance analysis, project coordination, and hands-on writing in a fast paced, client focused environment.
360 Live Media is a full-service events agency. We bring together the well-established event services of Smithbucklin and the innovative strategies of 360 Live Media to deliver total event management for any type of industry convening. From smart strategy to flawless execution, our integrated service delivery model elevates the experience for event organizers looking to modernize their approach, optimize their impact, and grow the show. 360 Live Media is a Smithbucklin company with offices in Chicago and Washington, DC.
We are proud to work with many of the largest and fastest growing events in the world, including 30 of the top 250 trade shows and 17 of the Fastest/Next 50 events. While a majority of our engagements center around association events, we also support corporate clients with key marketing and event services. What’s more, we frequently provide organizational strategy, branding, marketing, and sales services beyond events and in support of broader growth initiatives. Whether association or corporate, event, credential, or membership, our focus remains on helping clients accomplish their mission, whatever that may be.
What You Will Do
Marketing Strategy and Analysis
- Support integrated marketing strategies designed to increase awareness, engagement, registration, attendance, and revenue
- Conduct audience, market, competitor, and campaign research
- Analyze registration, email, website, social media and paid media performance
- Identify trends, opportunities, and areas for improvement
- Develop reports, presentations, campaign briefs, and actionable recommendations
- Support audience segmentation, testing plans, forecasting, benchmarking, and budget analysis
- Help establish campaign goals, key performance indications, and measurement plans
Campaign Execution and Content
- Support campaigns across email, web, social media, paid media, and sales channels
- Write and clear, engaging, on-brand copy for emails, websites, ads, social posts, presentations, and sales materials
- Translate campaign strategies and audience insights into effective messaging
- Adapt content for different audiences, platforms, and client voices
- Build and maintain campaign calendars, timelines, and performance trackers
- Coordinate with account, creative, digital, media, and event teams
- Monitor campaign performance and recommend optimizations
- Support audience segmentation, campaign setup, testing, proofreading, and quality assurance
How You Work
- Analytical, curious, and comfortable working with data
- Able to explain what happened, why it matters, and what should happen next
- A strong writer who can turn strategy into clear and compelling content
- Organized and able to manage multiple projects and deadlines
- Detail-oriented and committed to accuracy and quality
- Collaborative, responsive, and comfortable working with clients and internal teams
Basic Qualifications
- Bachelor’s degree in communications, marketing, business, data analytics, or related field
- 5+ years of experience in marketing, campaign management, content development, or a related field
- Strong writing, editing, and proofreading skills
- Familiarity with email, web, social media, paid media, CRM, and marketing automation platforms
- Proficiency with Microsoft Office or similar tools
- Familiarity with email, web, social media, paid media, CRM, and marketing automation platforms
Preferred Qualifications
- Internship or experience in an agency or client services environment
- Experience with platform such as Google Analytics 4, Salesforce, Looker Studio, Power BI, or Tableau
- Interest in events, associations, or B2B marketing
Where Do You Fit?
Working at 360 Live Media and Smithbucklin will offer you countless opportunities to develop transferrable skills, acquire meaningful knowledge, and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine, and hardworking colleagues, you will build deep and enduring relationships that will serve you well throughout your career. In addition, as a 100 percent employee-owned company, Smithbucklin offers all of our people – regardless of position or compensation – an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of Smithbucklin and are unified in the goal of building a great, enduring company.
Smithbucklin is a hybrid work environment with in-office days established as Monday, Tuesday, and Thursday. Employees will work a standard 40-hour week, with the possibility of additional hours based on project deadlines.
Smithbucklin considers several factors when determining compensation, including a candidate's recent coursework, training, experience, and certifications, among other considerations. The expected pay for this role is $78,000-$82,000.
Equal Employment Opportunity
At Smithbucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status, or any other protected status designated by federal, state, or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.
Smithbucklin will not sponsor applicants for work visas and as a precondition of employment, you must be authorized to work in the United States permanently.
Skills Required
- Bachelor's degree in communications, marketing, business, data analytics, or related field
- 5+ years of experience in marketing, campaign management, content development, or related field
- Strong writing, editing, and proofreading skills
- Familiarity with email, web, social media, paid media, CRM, and marketing automation platforms
- Proficiency with Microsoft Office or similar tools
- Ability to analyze registration, email, website, social media and paid media performance and develop reports and recommendations
- Authorized to work in the United States permanently (no visa sponsorship)
- Internship or experience in an agency or client services environment
- Experience with platforms such as Google Analytics 4, Salesforce, Looker Studio, Power BI, or Tableau
- Interest in events, associations, or B2B marketing
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The Company
