This role will drive the development, approval, and publishing of fresh, high-impact creative content across digital channels, with a focus on optimizing visibility and brand sentiment in GenAI-powered search platforms. This role is central to Wells Fargo's transformation in AI search, ensuring our content is discoverable, relevant, and competitive across geographies and platforms.
In this role, you will:
- Lead projects regarding the creation and rapid deployment of user-focused, high-quality content addressing top search queries (e.g., financial education, product reviews, general info).
- Collaborate with specialized vendors and internal teams to develop and maintain a coordinated content roadmap, consolidating and optimizing content across all digital properties.
- Ensure content is fresh, accurate, and aligned with GenAI search trends and platform requirements.
- Partner with technology teams to future-proof web platforms, ensuring all content is crawlable and responsive for LLMs (Large Language Models).
- Implement new industry standards (e.g., LLMS.txt tagging) and schema coding for enhanced AI discoverability.
- Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
- Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing
- Strategically collaborate and consult with peers, colleagues and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables
- 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media), digital campaign management, content strategy, or SEO/SEM, preferably in financial services or a regulated industry. or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Demonstrated ability to leverage marketing and related technologies to drive improvements to marketing outcomes.
- Proven expertise in GenAI search optimization, content management systems, and web.
- Excellent project management and cross-functional collaboration abilities.
- Experience managing third-party partnerships and influencer campaigns is a plus.
- Understanding of growth marketing principles and marketing technology trends.
- Experience with financial services industry, products, and services.
- Leadership experience preferred.
23 Jan 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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What We Do
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. Our technology professionals drive innovation, information security, and big data analytics while maintaining a network that handles more than 12 billion customer interactions a year. Join us! Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. Living the Well Life means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it – Wells Fargo once again ranked in the top three – making us the #1 financial services employer – on the 2025 LinkedIn Top Companies list of best workplaces “to grow your career” in the U.S. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. © 2026 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.
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We're known for our “Well Life” approach to supporting employees’ career aspirations, work-life balance, and mental and physical health. We ranked in the top 3 on the 2025 LinkedIn Top Companies list – and #1 among financial services companies – as the best workplace “to grow your career” in the U.S.
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