Senior Marketing Communications Specialist

Posted 2 Days Ago
Be an Early Applicant
Lowell, MA, USA
In-Office
25-37 Hourly
Senior level
Fintech • Software • Financial Services
The Role
Develops and manages integrated marketing communications, social media, website, blog, email, public relations, and community engagement content. Serves as a brand steward, ensures regulatory compliance, monitors online reputation, analyzes campaign performance, coordinates with internal teams and vendors, and creates video and digital materials. The role also supports financial wellness initiatives and represents the credit union at community events.
Summary Generated by Built In

Join Our Team and Make an Impact!

At Jeanne D’Arc Credit Union, we don’t just offer jobs—we build careers. With competitive pay, outstanding benefits, a supportive team environment, and endless growth opportunities, you’ll have everything you need to thrive.

We take pride in our team, who go above and beyond to deliver exceptional service and offer smart financial solutions to our members. If you’re looking for a rewarding role where you can make a difference in helping people and giving back to the community, we’d love to have you on board!

Now Hiring: Senior Marketing Communications Specialist

The Senior Marketing Communications Specialist plays a key role on the Marketing team, helping shape and strengthen Jeanne D’Arc Credit Union’s brand, voice, and public presence. The position serves as an important connection between the Credit Union and its members, community, and media by supporting public relations, digital and website content, online reputation, financial wellness initiatives, and community engagement efforts through a variety of content mediums. Through this work, the Senior Marketing Communications Specialist helps build awareness, foster engagement, and reinforce the Credit Union’s commitment to its members and communities.

Working collaboratively with the Marketing team and across departments, the Senior Marketing Communications Specialist helps bring the Credit Union’s priorities and initiatives to life through clear, compelling, and consistent communications across a variety of channels. The role balances creativity and strategic thinking with attention to brand standards, compliance, and organizational goals.

Essential Functions and Responsibilities:

  • Develops, plans, and maintains engaging content for marketing and social media campaigns. Creates and implements monthly content and social media calendars, email campaigns, brochures, advertisements, and other collateral that accurately reflect Jeanne D’Arc Credit Union’s brand and adhere to compliance standards.
  • Drafts press releases, pitches stories, and communicates with press contacts, community outlets, and industry journals to acquire press for the Credit Union. 
  • Serves as a brand steward, ensuring consistent voice, messaging, and visual identity across marketing and communications channels while maintaining compliance with applicable standards and regulations.
  • Oversees the Credit Union’s online reputation and digital presence, supporting meaningful engagement and a positive, consistent experience across social media and other online platforms. 
  • Tracks, analyzes, and reports on social media performance metrics and insights to evaluate effectiveness, identify trends, and inform content and campaign strategies.
  • Manages, edits, and grows The Money Mill Blog as a key resource for member education and engagement.
  • Develops and executes marketing promotions and campaigns in collaboration with the Marketing team, internal departments, and external vendors.
  • Writes, edits, and updates clear, engaging website content that supports marketing initiatives, reflects the Credit Union’s brand voice, meets member information needs, and remains compliant.
  • Supports marketing and communications initiatives related to the Credit Union’s financial wellness programs and community engagement efforts.
  • Represents the Credit Union at community and organizational events, generates content from these events for use across marketing and communications channels, and helps strengthen relationships with members, prospective members, community partners, and the public.
  • Perform all duties consistent with applicable Federal and State laws and regulations as well as credit union policies.
  • Perform other related duties as assigned. 

Supervisory Responsibilities: This position has no direct supervisory responsibilities.

Requirements (Knowledge, Skills, Abilities, and Education and/or Experience): 

Knowledge 

  • Strong understanding of integrated marketing communications, branding, advertising, content development, promotions, public relations, and member engagement strategies. 
  • Knowledge of applicable regulatory and compliance requirements, with the ability to review marketing and communications content for accuracy, consistency, and compliance to support fair and consistent practices.

Skills

  • Excellent written and verbal communication skills required, including, writing correspondence and reports with the correct use of grammar, punctuation, and sentence structure.
  • Strong attention to detail with the ability to ensure accuracy, consistency, and quality across all marketing communications and materials.
  • Expertise in content development ensuring messaging aligns with the Credit Union’s mission, values, and commitment to provide excellent member experience. 
  • Effective organizational and project management skills with the ability to manage multiple priorities while meeting deadlines.
  • Strong collaboration and interpersonal skills with the ability to build effective relationships across departs and with external partners. 
  • Proficiency with social media platforms and digital content creation, including developing content tailored to varying audiences and channels.
  • Video content creation skills, including planning, scripting, capturing, and editing engaging video content for use across digital, social media, and other marketing channels.
  • Proficient knowledge of WordPress or similar website content management system.
  • Familiarity with HubSpot and other marketing automation or customer relationship management platforms preferred.
  • Performs intermediate to advanced functions in the following software applications: 
  • Microsoft Office Applications (Word, Excel, and PowerPoint)
  • Microsoft Outlook
  • Microsoft Teams
  • Adobe Creative Cloud
  • HubSpot
  • Wordpress
  • Meta Business Suite

 Abilities

  • Managing multiple projects simultaneously while meeting deadlines and maintaining exceptional quality, accuracy and attention to detail in a fast-paced environment.
  • Working independently while collaborating effectively with cross-functional teams; adapt to changing priorities and evolving business needs.
  • Exercising sound judgment, maintain confidentiality, and handle sensitive information appropriately.
  • Adapting messaging and communication styles to effectively engage different audiences, including members, prospective members, employees, community partners, and the general public. 
  • Identify opportunities for continuous improvement and recommend innovative creative solutions.

Education and/or Experience 

  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field required; and
  • Minimum of 3-5 years of similar or related experience. Experience within the financial industry or knowledge of banking and/or Credit Union specific products, services, and regulations is preferred; and
  • Demonstrated portfolio showcasing expertise in print, digital, branding, and marketing communications; or
  • Equivalent combination of education and experience. 

Your contributions will help our members achieve their financial goals while advancing your career in a dynamic and supportive environment.

Are you ready to grow with us? Apply today!

Jeanne D’Arc Credit Union is an Equal Opportunity Employer. We are committed to fostering an inclusive workplace where every employee and applicant is treated with dignity, respect, and fairness. All qualified candidates will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, protected veteran status, genetics, disability or any other characteristic protected by law.

If you require a reasonable accommodation to complete the application process or participate in an interview, please contact Human Resources at (978) 451-5001 ext. 7903. Reasonable accommodations will be provided in accordance with applicable law.

Skills Required

  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field
  • 3-5 years of similar or related experience
  • Demonstrated portfolio showcasing print, digital, branding, and marketing communications expertise
  • Strong understanding of integrated marketing communications, branding, advertising, content development, promotions, public relations, and member engagement
  • Excellent written and verbal communication skills
  • Proficiency with social media platforms and digital content creation
  • Video content creation skills, including planning, scripting, capturing, and editing
  • Proficient knowledge of WordPress or a similar website content management system
  • Intermediate to advanced proficiency with Microsoft Office, Microsoft Outlook, Microsoft Teams, Adobe Creative Cloud, HubSpot, WordPress, and Meta Business Suite
  • Experience within the financial industry or knowledge of banking or credit union products, services, and regulations
  • Familiarity with HubSpot and other marketing automation or customer relationship management platforms
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The Company
HQ: Lowell, Massachusetts
253 Employees
Year Founded: 1912

What We Do

At Jeanne D’Arc Credit Union, we are dedicated to helping our members make smart financial choices. Since opening our doors in 1912, we’ve been able to serve over 100,000 members and reach an asset size of over $2.2 billion. As a credit union, we return our profits to members in the form of better yields on savings products, lower rates on loans, little to no fees, and free convenient services – benefits we understand make a huge difference in the lives of our members. Our extensive product offerings serve as a source of support for the goals of members, whether personal or business-related. We offer checking and savings accounts, business and consumer loans, credit and debit cards, and convenient services to make banking easy. In addition to a corporate headquarters in Lowell, MA, we have eight Jeanne D’Arc branches within the Merrimack Valley and Southern New Hampshire area, three high school branches, and three Mortgage Loan Centers. HOW WE STARTED Jeanne D’Arc Credit Union began as an establishment where immigrants working in the Lowell mills could turn to for financial stability. Whether they wanted to purchase a home, buy a car, or even start their own business, “the little bank around the corner” made it possible. As the third-oldest credit union in the country, we know what it means to put our members first. Our history is important to us, which is why we are dedicated to supporting our members, neighbors, and surrounding communities by giving back to the place that gave us a home and the opportunity to grow. Through volunteerism, partnerships, and sponsorships, we strive to be a place our community can always rely on.

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